3 Attribution Modelling Jobs

Job Title: Data Scientist Location: Bangalore Type: Full-time (On-site) Experience: 3-6 years About the Role: We are looking for a skilled Data Scientist to lead our marketing analytics and customer journey modelling initiatives. This role will be pivotal in measuring the effectiveness of marketing campaigns, understanding user behaviour across touchpoints, and delivering insights to improve business outcomes. You will collaborate closely with marketing, growth, and data engineering teams to develop data-driven frameworks, enhance channel performance, and support strategic decision-making. Key Responsibilities: Develop and implement advanced analytical models to assess the effectiveness of various marketing channels and campaigns. Apply statistical, probabilistic, and machine learning methods to model user behaviour and conversion patterns. Work with large-scale marketing datasets, including impressions, clicks, conversions, and engagement metrics. Collaborate with marketing teams to optimize channel efficiency, campaign targeting, and user segmentation. Design and execute controlled experiments and A/B tests to validate model outputs and strategic initiatives. Automate data pipelines and model outputs to deliver real-time performance tracking and insights. Create intuitive dashboards, visualizations, and documentation to communicate insights and support business stakeholders. Qualifications: 3-6 years of experience in data science, marketing analytics, or customer journey analysis. Proficiency in Python, SQL, and commonly used data science libraries (e.g., pandas, NumPy, scikit-learn). Strong understanding of statistical modelling techniques such as logistic regression, time series analysis, and survival models. Experience with machine learning approaches for classification, segmentation, and recommendation. Solid grasp of digital marketing ecosystems and user engagement metrics. Hands-on experience with experimentation design, A/B testing, and lift analysis. Excellent problem-solving and communication skills with a strong product and data-driven mindset.

Digital Marketing Manager Location: South Bengaluru, Karnataka (Work-from-Office only) Experience: 7 12 years in data-driven digital & performance marketing About the Organisation A high-growth agritech + prop-tech innovator is transforming sustainable land ownership. Using real-time farm-telemetry apps and GIS-powered land visualisation, it empowers urban investors to manage farmland remotely while restoring ecosystems. Role Summary Own the full-funnel paid-media engine search, social, display, video, affiliates, and programmaticto acquire and nurture prospects for managed farm plots and allied services, maximising ROAS and lowering CAC. Key Responsibilities Craft annual media plans, monthly targets, and channel budgets aligned to revenue goals. Launch, monitor, and optimise campaigns on Google Ads, Meta, LinkedIn, DSPs, and emerging platforms. Design segmentation strategies, lookalike audiences, and dynamic creatives that personalise messaging. Define and track KPIs (CPL, CPA, LTV, ROAS) via GA4, Looker Studio, or Power BI dashboards. Run A/B and multivariate tests on ads, landing pages, and funnels; iterate rapidly to hit targets. Manage pixels, Tag Manager, and server-side tracking to maintain attribution accuracy. Integrate marketing automation and CRM workflows (HubSpot, Zoho, Salesforce) for lead nurturing. Collaborate closely with Product, Content, Design, and Sales teams; mentor junior marketers. Ensure campaigns meet dataprivacy, platform, and regulatory standards; present clear insights to leadership. Ideal Candidate Hands-on expertise managing multi-crore PPC & social budgets with demonstrable revenue impact. Proven success in B2C or high-consideration B2B sectorsreal estate, fintech, D2C, or SaaS preferred. Mastery of GA4, Google Ads Editor, Meta Business Suite, Tag Manager, and a marketing-automation platform. Advanced analytical skills (Excel/Sheets; SQL or Python a plus) and sharp creative judgement. Comfortable working exclusively on-site, collaborating face-to-face in a fast-moving environment. Degree in Marketing, Business, Engineering, or related field; Google / Meta / HubSpot certifications add value. Genuine passion for sustainability, climate tech, or agri-innovation. Culture & Growth Mission-Driven Impact: Every campaign funds treeplanting, soil regeneration, and rural livelihood projects. Innovation Sandbox: Experiment with Web3 land tokens, AR/VR farm walkthroughs, and AI-driven lead-scoring. Transparent Metrics: Data—not hierarchy—drives decisions; every rupee spent is tied to revenue. Entrepreneurial Team: “If you want to go far, grow together.” Hiring Process Intro Call (15 min): Quick fit check with Talent Partner. Technical Interview (60 min): Deep dive into strategy, metrics, and past wins. On-Site Task Round ( day): Present a six-month growth plan & optimise a live campaign scenario. Leadership Interaction: Discuss vision, culture, and career path. Offer & Onboarding: Formalities and welcome to the farm-tech revolution.

Performance Marketing Manager Location: South Bengaluru, Karnataka (Work-from-Office only) Experience: 7 12 years in data-driven digital & performance marketing About the Organisation A high-growth agritech + prop-tech innovator is transforming sustainable land ownership. Using real-time farm-telemetry apps and GIS-powered land visualisation, it empowers urban investors to manage farmland remotely while restoring ecosystems. Role Summary Own the full-funnel paid-media engine search, social, display, video, affiliates, and programmaticto acquire and nurture prospects for managed farm plots and allied services, maximising ROAS and lowering CAC. Key Responsibilities Craft annual media plans, monthly targets, and channel budgets aligned to revenue goals. Launch, monitor, and optimise campaigns on Google Ads, Meta, LinkedIn, DSPs, and emerging platforms. Design segmentation strategies, lookalike audiences, and dynamic creatives that personalise messaging. Define and track KPIs (CPL, CPA, LTV, ROAS) via GA4, Looker Studio, or Power BI dashboards. Run A/B and multivariate tests on ads, landing pages, and funnels; iterate rapidly to hit targets. Manage pixels, Tag Manager, and server-side tracking to maintain attribution accuracy. Integrate marketing automation and CRM workflows (HubSpot, Zoho, Salesforce) for lead nurturing. Collaborate closely with Product, Content, Design, and Sales teams; mentor junior marketers. Ensure campaigns meet dataprivacy, platform, and regulatory standards; present clear insights to leadership. Ideal Candidate Hands-on expertise managing multi-crore PPC & social budgets with demonstrable revenue impact. Proven success in B2C or high-consideration B2B sectors—real estate, fintech, D2C, or SaaS preferred. Mastery of GA4, Google Ads Editor, Meta Business Suite, Tag Manager, and a marketing-automation platform. Advanced analytical skills (Excel/Sheets; SQL or Python a plus) and sharp creative judgement. Comfortable working exclusively on-site, collaborating face-to-face in a fast-moving environment. Degree in Marketing, Business, Engineering, or related field; Google / Meta / HubSpot certifications add value. Genuine passion for sustainability, climate tech, or agri-innovation. Culture & Growth Mission-Driven Impact: Every campaign funds treeplanting, soil regeneration, and rural livelihood projects. Innovation Sandbox: Experiment with Web3 land tokens, AR/VR farm walkthroughs, and AI-driven lead-scoring. Transparent Metrics: Data—not hierarchy—drives decisions; every rupee spent is tied to revenue. Entrepreneurial Team: “If you want to go far, grow together.” Hiring Process Intro Call (15 min): Quick fit check with Talent Partner. Technical Interview (60 min): Deep dive into strategy, metrics, and past wins. On-Site Task Round ( day): Present a six-month growth plan & optimise a live campaign scenario. Leadership Interaction: Discuss vision, culture, and career path. Offer & Onboarding: Formalities and welcome to the farm-tech revolution.