7 Attribution Modelling Jobs

The Indian School of Business (ISB) , founded in 2001, is a top-ranked, world-class business school in India with campuses in Mohali and Hyderabad. ISB is perhaps one of the largest and finest examples of philanthropic endeavours and impact in recent times. ISB has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB), making it the only the 100th School in the world to achieve this triple crown of accreditations. ISB is committed to hiring and developing staff who want to work in a high-performing culture that supports the outstanding work of our alumni, faculty, staff, and students. In deciding whether to apply for a staff position at the ISB, candidates are strongly encouraged to consider their alignment with ISBs mission and values. The Marketing, Communications and Studios Department at ISB leads brand marketing, content marketing, digital marketing, performance marketing and media initiatives for the School. It also works with other departments within and outside the School to enhance, protect and safeguard the institution&aposs reputation. We are currently seeking a candidate to join our team as an Senior Associate Director Digital Strategy & Martech. This is a pivotal leadership role responsible for building and driving the vision and roadmap for ISBs digital ecosystem and integrating data and technology to drive institutional goals. The position holder will report to the Chief Marketing and Communications Officer (CMCO), ISB. Key Responsibilities: Strategic Leadership: Develop and own the long-term vision and roadmap for ISBs digital ecosystem, ensuring it aligns with institutional priorities, academic excellence, and stakeholder engagement goals. Champion innovation by introducing best-in-class martech practices, digital transformation initiatives, and data-led decision-making across the School. Lead, mentor, and inspire a multidisciplinary team including website, product, performance marketing, email marketing, automation and analytics sub units Foster cross functional collaboration with multiple stakeholders across the school academics, research, business, It and other administrative departments Digital Ecosystem & Product Ownership: Act as the strategic owner of our institutional websites and other digital platforms- defining roadmaps, user experience standards, and performance benchmarks. Drive product enhancements with internal and vendor teams to drive seamless user experience across platforms Lead the SEO and AEO efforts to drive organic traffic and brand discoverability. Data, Martech & Automation: Architect and implement enterprise-level martech solutions, including first-party data integration, Salesforce enhancements, attribution modelling, and secure data sharing frameworks. Build intelligent automation systems for personalised communications, lead nurturing, and lifecycle engagement. Unify data streams across platforms to create a centralised analytics engine, enabling predictive insights and performance optimisation. Performance & ROI Oversee full-funnel engagement strategies, ensuring brand, content, and digital touchpoints collectively drive awareness, consideration, and conversion. Lead attribution and performance measurement frameworks to ensure investments deliver measurable impact. Manage budgets strategically to maximise institutional value and return on investment. Candidate Profile A strategic digital leader with a demonstrated ability to design and implement enterprise-wide digital transformation. 15+ years experience in digital strategy, and data-driven transformationpreferably in a complex, multi-stakeholder environment. Qualification - Bachelors (Desirable qualification) + MBA (preferable) Proven track record in leading diverse teams to deliver high-priority, high-impact initiatives. Strong stakeholder management skills with the ability to influence at senior levels. Deep understanding of digital experience design, data integration, marketing technology, and analytics as strategic enablers for institutional growth. Show more Show less

Company Description WNS (Holdings) Limited (NYSE: WNS), is a leading Business Process Management (BPM) company. We combine our deep industry knowledge with technology and analytics expertise to co-create innovative, digital-led transformational solutions with clients across 10 industries. We enable businesses in Travel, Insurance, Banking and Financial Services, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Healthcare, and Utilities to re-imagine their digital future and transform their outcomes with operational excellence.We deliver an entire spectrum of BPM services in finance and accounting, procurement, customer interaction services and human resources leveraging collaborative models that are tailored to address the unique business challenges of each client. We co-create and execute the future vision of 400+ clients with the help of our 44,000+ employees. Job Description Job Overview: Responsible for leading data science initiatives, developing advanced analytics models and ensuring successful execution of data-driven projects for clients in the retail. Will work closely with key client stakeholders to understand their business challenges and leverage data science to deliver actionable insights that drive business growth and efficiency.Lead the design, development and implementation of advanced analytics models. Including predictive and prescriptive models for retail clients.Should be able to convert mathematical/ statistics-based research into sustainable data science solutionsCandidate should be able to think from first principles to define & evangelize solutions for any client business problemLeverage deep knowledge of the retail to develop data-driven solutions that address industry-specific challenges. Apply AI/ML statistical methods to solve complex business problems and determine new opportunities for clients.Ensure project delivery of high-quality, actionable insights that drive business decisions and outcomes.Ensure end-to-end lifecycle (scoping to Delivery) of data science projects.Collaborate with cross-functional teams to ensure seamless project execution.Manage timelines, resources, and deliverables to meet client expectations and project goals.Drive innovation by exploring new data science techniques, tools, and technologies that can enhance the value delivered to clients.Strong hands-on experience with data science tools and technologies (e.g., Python, R, SQL, machine learning frameworks).Hand-on experience with a range of data science models including regression, classification, clustering, decision tree, random forest, support vector machine, nave Bayes, GBM, XGBoost, multiple linear regression, logistic regression, and ARIMA/ARIMAX.Should be competent in Python (Pandas, NumPy, scikit-learn etc.), possess high levels of analytical skills and have experience in the creation and/or evaluation of predictive models.Preferred experience in areas such as time series analysis, market mix modelling, attribution modelling, churn modelling, market basket analysis, etcGood communication and project management skills. Should be able to communicate effectively to a wide range of audiences, both technical and business. Adept in creating Presentations, reports etc to present theanalysis findings to key client stakeholders. Strong team management skills with a passion for mentoring and developing talent. Qualifications BTech/Masters in Statistics/Mathematics/Economics/Econometrics from Tier 1-2 institutions Or BE/B-Tech, MCA or MBA7-10 years of hands-on relevant experience in delivering Data Science/Analytics projects. Show more Show less

As a Performance Marketing Manager/Assistant Manager at NIMS University, you will be responsible for developing and executing data-driven digital marketing campaigns aimed at driving student enrolments, enhancing brand awareness, and promoting engagement across multiple platforms. Your role will involve collaborating with diverse agencies and cross-functional teams to devise innovative marketing strategies aligned with the objectives of various Schools and Campuses. Your duties and responsibilities will include crafting comprehensive performance marketing strategies across digital channels like search, social media, and display advertising to achieve enrolment and engagement targets. You will manage and optimize paid advertising campaigns to ensure maximum return on investment, utilizing data analytics and performance metrics for effective budget allocation. Collaboration with internal teams will be crucial for seamless campaign execution and message consistency. Staying updated on the latest digital marketing trends, conducting market research, and generating insightful reports to facilitate strategic decision-making will be key aspects of your role. Additionally, you will lead a team of digital marketing specialists, supporting their professional growth and ensuring efficient campaign execution. To qualify for this position, you should hold a full-time MBA specializing in marketing with a focus on digital marketing and possess 8 to 10 years of experience in a performance marketing role. Demonstrated success in managing digital campaigns, familiarity with complex organizational structures, and prior experience in the education sector are advantageous. In terms of skills, proficiency in data analytics tools, marketing platforms like Google Ads and Facebook Ads, search engine optimization (SEO), social media marketing, and marketing attribution models is essential. Strong communication, collaboration, interpersonal, problem-solving, and time management skills are also vital for this role. Join us at NIMS University to make a significant impact through strategic performance marketing initiatives and contribute to the growth and success of our institution.,

As a professional web design company with a global presence in India, UAE, and the USA, WebCastle is known for its highly specialized web design services with a business-driven approach. With over 1000 clients worldwide, our success is built on creativity and innovation. We are a team of over 80 talented individuals offering expert services in SEO, Mobile App Development, E-commerce development, and ERP development. We are currently seeking a skilled and experienced Digital Marketing Head to lead our marketing team. In this role, you will be responsible for developing and implementing innovative digital marketing strategies across various channels such as SEO, social media, email marketing, and content creation. Your primary focus will be on driving engagement, traffic, and conversions while ensuring that our solutions align with the goals and expectations of our clients. Key Responsibilities: - Lead the digital marketing team in delivering services to both internal and external customers, including managing paid media campaigns, email marketing, and SEO. - Monitor, analyze, and report on campaign performance, including attribution modeling, to optimize results. - Cultivate relationships with internal and external partners, seeking opportunities to enhance collaboration and add value. - Provide technical expertise to guide the team in delivering on project briefs effectively. - Support the sales team by offering strategic insights and expertise to secure new business opportunities. - Mentor, develop, and coach team members to ensure effective management of digital marketing operations. - Drive innovation and best practices in digital marketing, evaluating new technologies and approaches to stay ahead of the curve. - Oversee digital marketing operations group-wide, including paid media, SEO, email/CRM communications, and campaign spend monitoring. - Ensure customer excellence by delivering strong reporting and actionable insights, leveraging technology and data to connect with customers effectively. Qualifications: - Minimum 5 years of experience in digital marketing with a successful track record. - Proficiency in CRM, SEO, paid media, and analytics. - Experience managing diverse digital marketing teams in a collaborative environment. - Strong project management skills and commercial acumen. - Proven ability to leverage technology and data insights to drive customer engagement. - Creative mindset with problem-solving abilities. - Experience in both B2B and B2C environments. - Strong understanding of UI/UX, web, mobile, and social domains. - Proficiency in HTML, Google Analytics, and digital reporting. - Ability to prioritize tasks, multitask, and work independently across various projects. If you are a digital marketing professional with a passion for innovation and a drive for excellence, we invite you to join our dynamic team at WebCastle.,

Job Title: Data Scientist Location: Bangalore Type: Full-time (On-site) Experience: 3-6 years About the Role: We are looking for a skilled Data Scientist to lead our marketing analytics and customer journey modelling initiatives. This role will be pivotal in measuring the effectiveness of marketing campaigns, understanding user behaviour across touchpoints, and delivering insights to improve business outcomes. You will collaborate closely with marketing, growth, and data engineering teams to develop data-driven frameworks, enhance channel performance, and support strategic decision-making. Key Responsibilities: Develop and implement advanced analytical models to assess the effectiveness of various marketing channels and campaigns. Apply statistical, probabilistic, and machine learning methods to model user behaviour and conversion patterns. Work with large-scale marketing datasets, including impressions, clicks, conversions, and engagement metrics. Collaborate with marketing teams to optimize channel efficiency, campaign targeting, and user segmentation. Design and execute controlled experiments and A/B tests to validate model outputs and strategic initiatives. Automate data pipelines and model outputs to deliver real-time performance tracking and insights. Create intuitive dashboards, visualizations, and documentation to communicate insights and support business stakeholders. Qualifications: 3-6 years of experience in data science, marketing analytics, or customer journey analysis. Proficiency in Python, SQL, and commonly used data science libraries (e.g., pandas, NumPy, scikit-learn). Strong understanding of statistical modelling techniques such as logistic regression, time series analysis, and survival models. Experience with machine learning approaches for classification, segmentation, and recommendation. Solid grasp of digital marketing ecosystems and user engagement metrics. Hands-on experience with experimentation design, A/B testing, and lift analysis. Excellent problem-solving and communication skills with a strong product and data-driven mindset.

Digital Marketing Manager Location: South Bengaluru, Karnataka (Work-from-Office only) Experience: 7 12 years in data-driven digital & performance marketing About the Organisation A high-growth agritech + prop-tech innovator is transforming sustainable land ownership. Using real-time farm-telemetry apps and GIS-powered land visualisation, it empowers urban investors to manage farmland remotely while restoring ecosystems. Role Summary Own the full-funnel paid-media engine search, social, display, video, affiliates, and programmaticto acquire and nurture prospects for managed farm plots and allied services, maximising ROAS and lowering CAC. Key Responsibilities Craft annual media plans, monthly targets, and channel budgets aligned to revenue goals. Launch, monitor, and optimise campaigns on Google Ads, Meta, LinkedIn, DSPs, and emerging platforms. Design segmentation strategies, lookalike audiences, and dynamic creatives that personalise messaging. Define and track KPIs (CPL, CPA, LTV, ROAS) via GA4, Looker Studio, or Power BI dashboards. Run A/B and multivariate tests on ads, landing pages, and funnels; iterate rapidly to hit targets. Manage pixels, Tag Manager, and server-side tracking to maintain attribution accuracy. Integrate marketing automation and CRM workflows (HubSpot, Zoho, Salesforce) for lead nurturing. Collaborate closely with Product, Content, Design, and Sales teams; mentor junior marketers. Ensure campaigns meet dataprivacy, platform, and regulatory standards; present clear insights to leadership. Ideal Candidate Hands-on expertise managing multi-crore PPC & social budgets with demonstrable revenue impact. Proven success in B2C or high-consideration B2B sectorsreal estate, fintech, D2C, or SaaS preferred. Mastery of GA4, Google Ads Editor, Meta Business Suite, Tag Manager, and a marketing-automation platform. Advanced analytical skills (Excel/Sheets; SQL or Python a plus) and sharp creative judgement. Comfortable working exclusively on-site, collaborating face-to-face in a fast-moving environment. Degree in Marketing, Business, Engineering, or related field; Google / Meta / HubSpot certifications add value. Genuine passion for sustainability, climate tech, or agri-innovation. Culture & Growth Mission-Driven Impact: Every campaign funds treeplanting, soil regeneration, and rural livelihood projects. Innovation Sandbox: Experiment with Web3 land tokens, AR/VR farm walkthroughs, and AI-driven lead-scoring. Transparent Metrics: Data—not hierarchy—drives decisions; every rupee spent is tied to revenue. Entrepreneurial Team: “If you want to go far, grow together.” Hiring Process Intro Call (15 min): Quick fit check with Talent Partner. Technical Interview (60 min): Deep dive into strategy, metrics, and past wins. On-Site Task Round ( day): Present a six-month growth plan & optimise a live campaign scenario. Leadership Interaction: Discuss vision, culture, and career path. Offer & Onboarding: Formalities and welcome to the farm-tech revolution.

Performance Marketing Manager Location: South Bengaluru, Karnataka (Work-from-Office only) Experience: 7 12 years in data-driven digital & performance marketing About the Organisation A high-growth agritech + prop-tech innovator is transforming sustainable land ownership. Using real-time farm-telemetry apps and GIS-powered land visualisation, it empowers urban investors to manage farmland remotely while restoring ecosystems. Role Summary Own the full-funnel paid-media engine search, social, display, video, affiliates, and programmaticto acquire and nurture prospects for managed farm plots and allied services, maximising ROAS and lowering CAC. Key Responsibilities Craft annual media plans, monthly targets, and channel budgets aligned to revenue goals. Launch, monitor, and optimise campaigns on Google Ads, Meta, LinkedIn, DSPs, and emerging platforms. Design segmentation strategies, lookalike audiences, and dynamic creatives that personalise messaging. Define and track KPIs (CPL, CPA, LTV, ROAS) via GA4, Looker Studio, or Power BI dashboards. Run A/B and multivariate tests on ads, landing pages, and funnels; iterate rapidly to hit targets. Manage pixels, Tag Manager, and server-side tracking to maintain attribution accuracy. Integrate marketing automation and CRM workflows (HubSpot, Zoho, Salesforce) for lead nurturing. Collaborate closely with Product, Content, Design, and Sales teams; mentor junior marketers. Ensure campaigns meet dataprivacy, platform, and regulatory standards; present clear insights to leadership. Ideal Candidate Hands-on expertise managing multi-crore PPC & social budgets with demonstrable revenue impact. Proven success in B2C or high-consideration B2B sectors—real estate, fintech, D2C, or SaaS preferred. Mastery of GA4, Google Ads Editor, Meta Business Suite, Tag Manager, and a marketing-automation platform. Advanced analytical skills (Excel/Sheets; SQL or Python a plus) and sharp creative judgement. Comfortable working exclusively on-site, collaborating face-to-face in a fast-moving environment. Degree in Marketing, Business, Engineering, or related field; Google / Meta / HubSpot certifications add value. Genuine passion for sustainability, climate tech, or agri-innovation. Culture & Growth Mission-Driven Impact: Every campaign funds treeplanting, soil regeneration, and rural livelihood projects. Innovation Sandbox: Experiment with Web3 land tokens, AR/VR farm walkthroughs, and AI-driven lead-scoring. Transparent Metrics: Data—not hierarchy—drives decisions; every rupee spent is tied to revenue. Entrepreneurial Team: “If you want to go far, grow together.” Hiring Process Intro Call (15 min): Quick fit check with Talent Partner. Technical Interview (60 min): Deep dive into strategy, metrics, and past wins. On-Site Task Round ( day): Present a six-month growth plan & optimise a live campaign scenario. Leadership Interaction: Discuss vision, culture, and career path. Offer & Onboarding: Formalities and welcome to the farm-tech revolution.