Digital Marketing Manager

• Develop, implement, and manage effective SEO strategies to increase organic search rankings and drive quality traffic.
• Perform keyword research, competitive analysis, and SEO audits.
• Optimize website content, landing pages, and paid search copy.
• Collaborate with web developers and content teams to ensure SEO best practices are properly implemented.
• Monitor and report on SEO performance metrics and KPIs using tools like Google Analytics, SEMrush, Ahrefs, Moz, etc.
• Stay up to date with the latest SEO trends, algorithm changes, and industry best practices.
• Manage link-building campaigns and outreach efforts to improve domain authority.
• Plan and execute social media marketing strategies across multiple platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Create, curate, and manage published content (images, video, written) for social media channels.
• Engage with online communities, respond to comments, and foster brand loyalty.
• Analyze social media metrics to optimize campaigns and improve engagement.
• Coordinate paid social media advertising campaigns to amplify reach and conversions. Work with creative teams to develop visually compelling and brand-consistent social media assets.

What skills and experience are we looking for

• Bachelor s degree in Marketing, Business, Communications, or a related field.
• 8+ years of proven experience in digital marketing with a focus on SEO and SMO.
• Strong knowledge of SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
• Hands-on experience with social media management and advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
• Proven ability to develop and implement successful digital marketing strategies.
• Excellent analytical, organizational, and project management skills. Strong written and verbal communication skills.
• Experience managing teams and working cross-functionally with content, design, and development teams.
• Up to date with the latest trends and best practices in digital marketing and social media.
• Experience with paid search campaigns (PPC) and Google Ads. Knowledge of HTML, CSS, and web development fundamentals.
• Familiarity with marketing automation tools and CRM platforms. Creative mindset with an eye for engaging content.