Digital Marketing Manager

Job Summary:

We are seeking a creative and data-driven digital marketing manager to lead our online presence and performance marketing strategies. The ideal candidate will be responsible for planning, executing, and optimizing all digital marketing efforts to drive brand awareness and customer engagement for Radhika Jewlscraft Pvt. Ltd.

Key Responsibilities: 1. Strategy & Planning

• Develop and implement comprehensive digital marketing strategies across multiple platforms (Google, Meta, Instagram, YouTube, etc.).
• Identify trends and insights and optimize spend and performance based on data-driven decisions.

2. Performance Marketing

• Manage paid ad campaigns (Google Ads, Meta Ads, shopping campaigns, remarketing, etc.).
• Monitor and report on KPIs like ROAS, CTR, CPA, conversion rates, and traffic growth.

3. Social Media & Content

• Oversee content calendar for social media, blogs, email, and influencer marketing.
• Coordinate with the creative team to produce brand-aligned, visually rich content.

4. Website & SEO

• Manage website performance, UI/UX improvements, product uploads, and landing page optimizations.
• Drive organic growth through on-page and off-page SEO strategies.

5. Email & CRM

• Create and manage email campaigns (Mailchimp, Klaviyo, etc.).
• Segment and nurture leads to improve retention, loyalty, and LTV.

6. Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and SEMrush to measure and report performance.
• Regularly provide insights and suggest improvement strategies.

7 Requirements:

• Experience in digital marketing, preferably in the fashion, jewelry, or luxury retail sector.
• Proven experience with paid media and performance marketing.
• Strong understanding of brand identity and digital storytelling.

Preferred Skills:

• Knowledge of jewelry/fashion/luxury consumer behavior.
• Familiarity with Adobe Creative Suite or Canva for content collaboration.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Leave encashment
• Provident Fund

Work Location: In person