Digital Marketing Manager

Role Overview:

Key Responsibilities:

• Own the setup, configuration, and maintenance of Google Tag Manager containers across websites and web apps.
• Implement and troubleshoot tags for Google Analytics (GA4), Google Ads, Meta Pixel, LinkedIn Insight Tag, custom conversion events, and third-party marketing platforms.
• Collaborate with marketing and development teams to ensure accurate data collection and attribution tracking.
• Audit existing tag implementations and recommend optimizations for data integrity and performance.
• Build and manage data layers, triggers, and custom HTML tags within GTM.
• Work with front-end developers to implement necessary dataLayer code and resolve tracking-related issues.
• Support campaign teams with tracking URLs (UTM parameters), event tagging, and performance dashboards.
• Create comprehensive documentation and tracking specs for campaigns and digital assets.
• Analyze collected data using Google Analytics and Looker Studio to deliver actionable insights.

Must-Have Skills:

• 3-4 years of hands-on experience in digital marketing analytics with a strong focus on GTM and technical implementations.
• Deep understanding of GA4 setup, events, conversions, and cross-domain tracking.
• Experience working with custom HTML tags, JavaScript variables, and dataLayer configurations.
• Solid knowledge of cookies, tracking pixels, browser behavior, and consent management tools (CMP).
• Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, and Looker Studio.
• Ability to debug tracking issues using browser dev tools, Tag Assistant, and GTM preview mode.

Good to Have:

• Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic HTML/CSS/JavaScript.
• Experience with server-side tagging or advanced data tracking solutions.
• Exposure to A/B testing tools (e.g., Google Optimize, VWO, Optimizely).
• Google certifications (GTM, GA4, Ads) are a plus.

Qualifications:

• Bachelors degree in Marketing, Information Technology, Computer Science, or a related field.
• Strong analytical thinking with a keen attention to technical detail.
• Excellent communication skills and the ability to translate technical findings for non-technical stakeholders.

If interested Kindly share your resume to Hiring@peppercloud.com