3.0 - 5.0 years

3 - 5 Lacs

Bengaluru

Remote

Role Overview: We are looking for a highly skilled and technically proficient Digital Marketing Analyst with hands-on experience in Google Tag Manager (GTM), web analytics, and digital tracking strategies. This role is ideal for someone who understands the technical backend of marketing and can seamlessly integrate tracking solutions to support data-driven decisions. Key Responsibilities: Own the setup, configuration, and maintenance of Google Tag Manager containers across websites and web apps. Implement and troubleshoot tags for Google Analytics (GA4), Google Ads, Meta Pixel, LinkedIn Insight Tag, custom conversion events, and third-party marketing platforms. Collaborate with marketing and development teams to ensure accurate data collection and attribution tracking. Audit existing tag implementations and recommend optimizations for data integrity and performance. Build and manage data layers, triggers, and custom HTML tags within GTM. Work with front-end developers to implement necessary dataLayer code and resolve tracking-related issues. Support campaign teams with tracking URLs (UTM parameters), event tagging, and performance dashboards. Create comprehensive documentation and tracking specs for campaigns and digital assets. Analyze collected data using Google Analytics and Looker Studio to deliver actionable insights. Must-Have Skills: 3-4 years of hands-on experience in digital marketing analytics with a strong focus on GTM and technical implementations. Deep understanding of GA4 setup, events, conversions, and cross-domain tracking. Experience working with custom HTML tags, JavaScript variables, and dataLayer configurations. Solid knowledge of cookies, tracking pixels, browser behavior, and consent management tools (CMP). Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, and Looker Studio. Ability to debug tracking issues using browser dev tools, Tag Assistant, and GTM preview mode. Good to Have: Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic HTML/CSS/JavaScript. Experience with server-side tagging or advanced data tracking solutions. Exposure to A/B testing tools (e.g., Google Optimize, VWO, Optimizely). Google certifications (GTM, GA4, Ads) are a plus. Qualifications: Bachelors degree in Marketing, Information Technology, Computer Science, or a related field. Strong analytical thinking with a keen attention to technical detail. Excellent communication skills and the ability to translate technical findings for non-technical stakeholders. If interested Kindly share your resume to Hiring@peppercloud.com

Posted 1 month ago

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Social Media Manager Trzy innovationz

3.0 - 7.0 years

0 - 1 Lacs

gurugram

Work from Office

Job Title: Social Media Manager Location: Gurgaon (Work from Office) Department: Marketing & Brand Strategy Reports to: Head of Marketing / Founders Role Overview Trzy is looking for a dynamic and creative Social Media Manager to lead content, strategy, and performance across our digital platforms including Trzy , Trzy X , and Trzy Next . You’ll take ownership of our presence across Instagram, Facebook, YouTube , and other relevant platforms, building community, growing engagement, and driving awareness. You’ll also spearhead the creation and execution of content calendars, campaigns, and Google Ads strategies that help us tell our brand story in compelling and innovative ways. This is a full-time, work-from-office role based in Gurgaon. Key Responsibilities Content Strategy & Execution Develop and execute the content strategy for Trzy , Trzy X , and Trzy Next Define and maintain the brand’s tone, voice, and visual identity Conceptualize campaigns, reels, static posts, stories, influencer collaborations, and event coverage Coordinate with design, production, and editorial teams for content delivery Channel Management Own all publishing and community management across Instagram, Facebook, and YouTube Maintain monthly social media calendars with scheduled posts and campaigns Actively manage DMs, comments, and audience interactions Identify platform-specific content trends and apply them to our strategy Audience Growth & Engagement Implement plans to grow followers , increase reach, and improve engagement rates Activate audience through live sessions, contests, polls, and topical content Work with internal stakeholders to spotlight campaigns, events, and milestones Leverage UGC and community voices Paid Media & Ads Plan and execute Google Ads and YouTube ads as needed for campaigns or promotions Collaborate with performance marketing (or handle directly) for boosted posts Track campaign metrics, A/B test creatives, and optimize ad spend Analytics & Reporting Track and analyze weekly and monthly performance across platforms Prepare dashboards and share learnings with internal teams Continuously refine strategy based on data and platform changes Requirements 2–4 years of experience managing social media accounts (brand, agency, or startup) Proven track record of channel growth and engagement Expertise in Instagram, Facebook, and YouTube algorithms and features Experience with Google Ads and Meta Ads Manager Excellent communication and creative thinking skills Basic video editing or Canva skills a plus Data-driven mindset with working knowledge of analytics tools Strong organizational skills and ability to manage multiple channels at once

Posted Date not available

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