3.0 - 5.0 years

3 - 5 Lacs

Bengaluru

Remote

Role Overview: We are looking for a highly skilled and technically proficient Digital Marketing Analyst with hands-on experience in Google Tag Manager (GTM), web analytics, and digital tracking strategies. This role is ideal for someone who understands the technical backend of marketing and can seamlessly integrate tracking solutions to support data-driven decisions. Key Responsibilities: Own the setup, configuration, and maintenance of Google Tag Manager containers across websites and web apps. Implement and troubleshoot tags for Google Analytics (GA4), Google Ads, Meta Pixel, LinkedIn Insight Tag, custom conversion events, and third-party marketing platforms. Collaborate with marketing and development teams to ensure accurate data collection and attribution tracking. Audit existing tag implementations and recommend optimizations for data integrity and performance. Build and manage data layers, triggers, and custom HTML tags within GTM. Work with front-end developers to implement necessary dataLayer code and resolve tracking-related issues. Support campaign teams with tracking URLs (UTM parameters), event tagging, and performance dashboards. Create comprehensive documentation and tracking specs for campaigns and digital assets. Analyze collected data using Google Analytics and Looker Studio to deliver actionable insights. Must-Have Skills: 3-4 years of hands-on experience in digital marketing analytics with a strong focus on GTM and technical implementations. Deep understanding of GA4 setup, events, conversions, and cross-domain tracking. Experience working with custom HTML tags, JavaScript variables, and dataLayer configurations. Solid knowledge of cookies, tracking pixels, browser behavior, and consent management tools (CMP). Proficiency in tools like Google Analytics, Google Ads, Meta Business Suite, and Looker Studio. Ability to debug tracking issues using browser dev tools, Tag Assistant, and GTM preview mode. Good to Have: Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic HTML/CSS/JavaScript. Experience with server-side tagging or advanced data tracking solutions. Exposure to A/B testing tools (e.g., Google Optimize, VWO, Optimizely). Google certifications (GTM, GA4, Ads) are a plus. Qualifications: Bachelors degree in Marketing, Information Technology, Computer Science, or a related field. Strong analytical thinking with a keen attention to technical detail. Excellent communication skills and the ability to translate technical findings for non-technical stakeholders. If interested Kindly share your resume to Hiring@peppercloud.com

Posted 20 hours ago

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