Social Media Manager

Job Title: Social Media Manager

Location:

Role Overview

Social Media Manager

You’ll also spearhead the creation and execution of content calendars, campaigns, and Google Ads strategies that help us tell our brand story in compelling and innovative ways.

This is a full-time, work-from-office role based in Gurgaon.

Key Responsibilities

Content Strategy & Execution

• Develop and execute the content strategy for

  Trzy

  ,

  Trzy X

  , and

  Trzy Next

• Define and maintain the brand’s tone, voice, and visual identity
• Conceptualize campaigns, reels, static posts, stories, influencer collaborations, and event coverage
• Coordinate with design, production, and editorial teams for content delivery

Channel Management

• Own all publishing and community management across

  Instagram, Facebook, and YouTube

• Maintain monthly

  social media calendars

  with scheduled posts and campaigns
• Actively manage DMs, comments, and audience interactions
• Identify platform-specific content trends and apply them to our strategy

Audience Growth & Engagement

• Implement plans to

  grow followers

  , increase reach, and improve engagement rates
• Activate audience through live sessions, contests, polls, and topical content
• Work with internal stakeholders to spotlight campaigns, events, and milestones
• Leverage UGC and community voices

Paid Media & Ads

• Plan and execute

  Google Ads

  and YouTube ads as needed for campaigns or promotions
• Collaborate with performance marketing (or handle directly) for boosted posts
• Track campaign metrics, A/B test creatives, and optimize ad spend

Analytics & Reporting

• Track and analyze weekly and monthly performance across platforms
• Prepare dashboards and share learnings with internal teams
• Continuously refine strategy based on data and platform changes

Requirements

• 2–4 years of experience managing social media accounts (brand, agency, or startup)
• Proven track record of channel growth and engagement
• Expertise in Instagram, Facebook, and YouTube algorithms and features
• Experience with

  Google Ads

  and Meta Ads Manager
• Excellent communication and creative thinking skills
• Basic video editing or Canva skills a plus
• Data-driven mindset with working knowledge of analytics tools
• Strong organizational skills and ability to manage multiple channels at once