Digital Marketing Manager

Job Title: Digital Marketing Manager

Location:

Job Summary:

agile and performance-driven Digital Marketing Manager

FMCG, Men's Grooming, Fitness Industry, Concept Marketing or a start-up with innovative products

Role & responsibilities

Campaign Management

Plan and execute paid campaigns across Google Ads, Meta, YouTube, and e-commerce platforms to drive traffic, conversions, and ROI.

Social Media & Content

Manage social media strategy, content calendars, and agency creatives to build brand engagement and visibility. Devise communication strategies for various business impact areas.

Performance Analytics

Track KPIs (CTR, ROAS, CAC, conversions), optimize campaigns, and provide actionable insights via tools like Google Analytics and Meta Business Suite. Deliver high quality digital campaigns.

E-commerce & SEO

Improve product discoverability on marketplaces and D2C site via SEO, content, and performance strategy.

Agency & Vendor Handling

Collaborate with digital and creative partners for content, media buying, and execution. Ensure timely, quality outputs aligned with brand voice.

Innovation & Agility

Experiment with emerging platforms, ad formats, influencer marketing, and automation to stay ahead of trends.

Preferred candidate profile

Qualifications & Experience

• Bachelors degree in marketing, Mass Communication, Digital Media, or related field. MBA preferred.
• 4-5 years of experience in

  digital marketing

  , with at least 2 years in a brand-facing or FMCG/D2C environment.

Skills & Competencies

• Proven ability to

  plan and execute digital campaigns independently

  .
• Strong grasp of

  SEO, SEM, social media, influencer marketing, CRM

  , and

  e-commerce platforms

  .
• Hands-on experience with

  Meta Ads Manager, Google Ads, Google Analytics, Canva/Adobe tools

  , etc.
• Comfortable working with

  tight deadlines and multiple stakeholders

  .
• Highly adaptable,

  quick decision-maker

  , and execution-focused.