Digital Marketing Manager

Job Summary

Digital Marketing Manager

Key Responsibilities

1. Agency Coordination & Management

• Act as the primary point of contact for all outsourced digital marketing agencies
• Coordinate campaigns, timelines, deliverables, and budgets across agencies
• Ensure agencies are aligned with business goals, brand guidelines, and marketing strategy
• Review agency reports, validate performance metrics, and provide feedback

2. Performance / Paid Marketing Oversight

• Oversee paid marketing activities including Google Ads, Meta Ads, LinkedIn Ads, and other performance channels
• Guide agencies on campaign strategy, targeting, creatives, and budget allocation
• Monitor KPIs such as ROAS, CPA, CAC, conversions, and lead quality
• Identify opportunities for scaling, optimization, and cost efficiency

3. Strategy & Planning

• Develop overall digital marketing strategy in collaboration with leadership
• Plan monthly/quarterly digital marketing roadmaps
• Ensure synergy between paid, organic, and brand-building initiatives

4. Analytics & Reporting

• Track and analyze campaign performance using tools like Google Analytics, Google Ads, Meta Business Manager, etc.
• Prepare consolidated performance reports for management
• Use data insights to improve marketing effectiveness and decision-making

5. Cross-functional Collaboration

• Coordinate with sales, product, and design teams for campaign alignment
• Ensure lead flow, quality, and conversion processes are optimized

Required Skills & Qualifications

Must-Have Skills

• Strong knowledge of

  Performance Marketing / Paid Ads

  (Google, Meta, LinkedIn, etc.)
• Experience managing and coordinating

  external digital marketing agencies

• Solid understanding of SEO, social media marketing, content marketing, and email marketing
• Strong analytical skills and data-driven mindset

Technical & Tools Knowledge

• Google Analytics / GA4
• Google Ads, Meta Ads Manager
• CRM and lead tracking systems (preferred)
• Excel / Google Sheets for reporting and analysis

Soft Skills

• Excellent communication and coordination skills
• Strong project management abilities
• Strategic thinking with execution focus
• Ability to challenge agencies constructively and demand performance