Digital Marketing Manager

Key Responsibilities: Developing and implementing digital marketing strategies: This includes setting goals, defining target audiences, and choosing the right channels to reach them. Managing online marketing campaigns: This encompasses designing, executing, and optimizing campaigns across various digital platforms. Content creation: Developing engaging content for social media, websites, and email campaigns. Analyzing campaign performance: Using web analytics tools to measure the success of campaigns and identify areas for improvement. Budget management: Allocating and managing the digital marketing budget effectively. Team leadership: Mentoring and guiding digital marketing team members. Staying up-to-date on trends: Keeping abreast of the latest digital marketing technologies and trends. Tools and Technologies: Google Analytics: To track website traffic and user behavior. Google Ads: To manage paid advertising campaigns. Social media platforms: To engage with audiences and build brand awareness. SEO tools: To improve website visibility and ranking. Email marketing platforms: To communicate with subscribers and nurture leads. Content management systems (CMS): To manage website content and design.