Digital Marketing Manager

Job Title: Digital Marketing Manager Location: Bangalore Experience: Junior Role: 3–4 years , Senior Role: 5+ years Salary: Negotiable (for 5+ years experience, higher compensation can be considered) Key Responsibilities Paid Advertising & Campaign Management Plan, execute, and optimize paid campaigns on Google Ads , Meta , LinkedIn , and other platforms Manage budgets, analyze ROI, and refine audience targeting to improve conversions SEO & Content Strategy Track keyword performance and conduct on-page/off-page SEO audits Oversee creation of landing pages and update website content based on keyword analysis Webinar & Event Marketing Plan and execute webinars end-to-end: targeting, content creation, promotion, and follow-ups Social Media Management Manage platforms like Facebook, Instagram, LinkedIn, Twitter , etc. Create and curate content calendars, monitor engagement, and adjust strategy based on insights Marketing Automation & CRM Run email, WhatsApp, and SMS campaigns via tools like Mailchimp , HubSpot , or Odoo Segment and manage customer databases for personalized outreach Trend-Driven Campaigns Use tools like Google Analytics , SEMrush , Ahrefs , etc., to track campaign performance Generate reports and share actionable insights with stakeholders Team Collaboration & Leadership (Senior Role) Create monthly marketing calendars and assign team tasks Mentor junior team members and align execution with company strategy Requirements : Must-Have Skills 3–4 years of digital marketing experience (junior/senior roles) Strong command of Google Ads, Meta Ads , SEO tools (Ahrefs, SEMrush), and GA4 Familiarity with Odoo , Hootsuite , or Buler for social and campaign management Proficiency in email/SMS/WhatsApp automation tools Strong written and verbal communication Ability to manage multiple projects, work independently, and meet deadlines Good to Have: Experience in the manufacturing or SME consulting industry Exposure to webinar platforms like Zoho Webinar or Zoom Background in market research and analysis Education Master’s degree in Marketing , Business Administration , or related field preferred Job Types: Full-time, Permanent Pay: ₹400,000.00 - ₹500,000.00 per month Benefits: Provident Fund Schedule: Day shift Supplemental Pay: Yearly bonus Application Question(s): How many years of experience you have in Digital Marketing domain? How many years of experience you have specifically with Google adds and meta adds ? Work Location: In person