Digital Marketing Manager

Job description

Key Responsibilities:1. Digital Strategy & Campaign Management

• Develop and execute comprehensive digital marketing plans to promote car modification services.
• Plan, launch, and manage campaigns across channels such as Google Ads, Facebook, Instagram, and YouTube.
• Coordinate seasonal promotions, new product launches, and influencer collaborations.

2. Content Creation & Social Media

• Manage social media platforms (Instagram, Facebook, TikTok, YouTube) with engaging content (photos, videos, reels).
• Oversee photo/video shoots of modified vehicles, behind-the-scenes footage, and customer testimonials.
• Collaborate with graphic designers and video editors for high-quality content creation.

3. Search Engine Optimization (SEO) & SEM

• Optimize website content for better search engine visibility.
• Run paid search campaigns (Google Ads, Meta Ads) to generate quality leads.
• Track and improve keyword rankings, backlink strategy, and site performance.

4. Lead Generation & CRM

• Create landing pages and funnels for capturing leads.
• Implement CRM tools or marketing automation for nurturing customer inquiries.
• Monitor and optimize lead conversion rates from digital channels.

5. Analytics & Reporting

• Use tools like Google Analytics, Meta Business Suite, and Search Console to track campaign performance.
• Provide weekly/monthly reports with actionable insights.
• Adjust marketing strategies based on data to improve ROI.

6. Reputation Management

• Monitor and manage online reviews (Google My Business, Facebook, etc.).
• Respond to customer queries and reviews professionally and promptly.
• Maintain a consistent and positive brand image online.

Requirements:

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• 3–5 years of experience in digital marketing, preferably in automotive or lifestyle industries.
• Strong knowledge of SEO, SEM, PPC, email marketing, and analytics tools.
• Experience in managing social media accounts and ad campaigns.
• Creative mindset with an eye for automotive aesthetics and trends.
• Video and photo editing skills are a plus (e.g., Adobe Premiere, Photoshop, Canva).
• Passion for cars and understanding of car modification culture is a significant advantage.

Key Skills:

• Digital Advertising (Meta, Google Ads)
• Content Strategy & Social Media Marketing
• SEO/SEM Tools (Ahrefs, SEMrush, Google Analytics)
• CRM & Email Marketing (Mailchimp, HubSpot)
• Communication & Project Management

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

• Day shift

Work Location: In person

Job Type: Full-time

Pay: ₹25,000.00 - ₹55,317.66 per month

Schedule:

• Day shift

Work Location: In person