Digital Marketing Manager (End-to-End Funnels) — SleepCrafters™

About us

SleepCrafters™ helps Indian working moms get their babies sleeping 10–12 hours overnight—gently and without “cry-it-out.” We scale via productized funnels, webinars, and community-led growth.

• Within your first 30 days:

   

  Set up and launch a complete webinar funnel

   (registration → reminders → live lead routing → T+0/T+1/T+2 follow-ups) 

  including email and WhatsApp automations

   (ActiveCampaign/MailerLite + Interakt/WhatsApp API).
• Build & optimize 

  conversion funnels

   (lead magnet → webinar/VSL → booking → purchase → onboarding/upsell) on FlexiFunnels (or similar).
• Implement 

  tracking & attribution

   (GA4, GTM, UTMs, Looker Studio).
• Run 

  Meta & Google/YouTube ads

   end-to-end: structure, budgets, testing, scaling to target CAC/ROAS.

• Shoot, edit, publish

   short-form content (reels/shorts/stories) with a weekly content calendar.
• Partner with Sales on 

  speed-to-lead

  , CRM hygiene, and revenue handoffs.
• Ship weekly 

  growth reports

   and run ongoing CRO/A/B tests across pages, copy, and pricing.

• CPL & CAC within target; 

  payback ≤45 days

   on core offers.

• Booking rate

   (lead→consult) ≥10–20%; 

  show-up

   ≥65–75%.

• ROAS:

   Meta (warm) ≥2–3x; Google Search ≥3–4x (target-CPA aligned).
• Email open ≥28–40%, CTR ≥3–6%; WhatsApp read ≥85%, booking CTR ≥8%.

• ≥4 meaningful experiments/week

   with documented learnings.

• 4–7+ yrs hands-on 

  performance/growth

   (D2C/edtech/health/coaching/services).
• Mastery of 

  Meta Ads

  , 

  Google Ads/YouTube

  , 

  GA4

  , 

  GTM

  , 

  Looker Studio

  .
• Proven 

  funnel build + CRO

   (FlexiFunnels/Webflow/Elementor).
• Strong 

  direct-response copy

   for Indian audiences; comfortable on camera; basic video editing (CapCut/Premiere).
• Tools: Interakt/WhatsApp API, ActiveCampaign/MailerLite, Razorpay, n8n/Zapier, Canva/Figma, Typeform/Meta Lead Forms.
• Fluent English + strong Hindi (regional language is a plus).
• Willing to flex hours around 

  webinars/evenings/weekends

  .

• 30 DAYS (must-ship):

   Live 

  webinar funnel

   launched + 

  email & WhatsApp automations

   active (reg, reminders, T+0/T+1/T+2); baseline GA4/GTM tracking + Looker dashboard; relaunch core lead magnet → booking funnel; first ads live with guardrails.

• 60 DAYS:

   Automations expanded (abandoned booking, onboarding, win-back); Meta TOF/MOF/BOF + YouTube remarketing scaled; hit channel-level CPL/CAC targets; 10–15 new hooks produced.

• 90 DAYS:

   CRO roadmap delivering wins; steady warm ROAS 2–3x; monthly launch calendar locked; upsell & referral loops in motion.

Compensation:

How to apply

Apply via LinkedIn Easy Apply

•  with subject 

  “Digital Marketing Manager — <Your Name>.”

   Include: 1) best funnel link, 2) best ad example, 3) a dashboard, and a 60-sec Loom on your biggest win.