Additri Ventures

About us SleepCrafters™ helps Indian working moms get their babies sleeping 10–12 hours overnight—gently and without “cry-it-out.” We scale via productized funnels, webinars, and community-led growth. What you’ll own Within your first 30 days: Set up and launch a complete webinar funnel (registration → reminders → live lead routing → T+0/T+1/T+2 follow-ups) including email and WhatsApp automations (ActiveCampaign/MailerLite + Interakt/WhatsApp API). Build & optimize conversion funnels (lead magnet → webinar/VSL → booking → purchase → onboarding/upsell) on FlexiFunnels (or similar). Implement tracking & attribution (GA4, GTM, UTMs, Looker Studio). Run Meta & Google/YouTube ads end-to-end: structure, budgets, testing, scaling to target CAC/ROAS. Shoot, edit, publish short-form content (reels/shorts/stories) with a weekly content calendar. Partner with Sales on speed-to-lead , CRM hygiene, and revenue handoffs. Ship weekly growth reports and run ongoing CRO/A/B tests across pages, copy, and pricing. What success looks like (KPIs) CPL & CAC within target; payback ≤45 days on core offers. Booking rate (lead→consult) ≥10–20%; show-up ≥65–75%. ROAS: Meta (warm) ≥2–3x; Google Search ≥3–4x (target-CPA aligned). Email open ≥28–40%, CTR ≥3–6%; WhatsApp read ≥85%, booking CTR ≥8%. ≥4 meaningful experiments/week with documented learnings. What you bring 4–7+ yrs hands-on performance/growth (D2C/edtech/health/coaching/services). Mastery of Meta Ads , Google Ads/YouTube , GA4 , GTM , Looker Studio . Proven funnel build + CRO (FlexiFunnels/Webflow/Elementor). Strong direct-response copy for Indian audiences; comfortable on camera; basic video editing (CapCut/Premiere). Tools: Interakt/WhatsApp API, ActiveCampaign/MailerLite, Razorpay, n8n/Zapier, Canva/Figma, Typeform/Meta Lead Forms. Fluent English + strong Hindi (regional language is a plus). Willing to flex hours around webinars/evenings/weekends . 30/60/90 snapshot 30 DAYS (must-ship): Live webinar funnel launched + email & WhatsApp automations active (reg, reminders, T+0/T+1/T+2); baseline GA4/GTM tracking + Looker dashboard; relaunch core lead magnet → booking funnel; first ads live with guardrails. 60 DAYS: Automations expanded (abandoned booking, onboarding, win-back); Meta TOF/MOF/BOF + YouTube remarketing scaled; hit channel-level CPL/CAC targets; 10–15 new hooks produced. 90 DAYS: CRO roadmap delivering wins; steady warm ROAS 2–3x; monthly launch calendar locked; upsell & referral loops in motion. Compensation: Competitive base + performance bonus tied to CAC/ROAS/Revenue How to apply Apply via LinkedIn Easy Apply or email contact@sleepcrafters.in with subject “Digital Marketing Manager — .” Include: 1) best funnel link, 2) best ad example, 3) a dashboard, and a 60-sec Loom on your biggest win.