Digital Marketing Manager

candidate must have proven, hands-on experience in an agency setting with the following:

• Meta Ads Mastery:
• Experience building funnel strategies (Awareness -> Consideration -> Conversion).
• Expertise in Facebook Pixel, Conversions API, and Audience creation (Custom, Lookalike).
• Proven ability to manage budgets from $1k - $20k+/month per client.
• Google Ads Mastery:
• Certified in Google Ads (Search, Display, YouTube).
• Experience with Smart Bidding strategies (Target CPA, Target ROAS).
• Ability to conduct keyword research and build high-intent search campaigns.
• Influencer & Affiliate Marketing:
• Experience in managing the process, not just being an influencer. This includes:
• Influencer discovery, vetting, and outreach.
• Contract negotiation and management.
• Campaign briefing and creative direction.
• Tracking performance (using UTM parameters, discount codes, etc.).
• Understanding of affiliate network platforms (e.g., Impact, ShareASale) is a plus.
• YouTube Ads:
• Knowledge of different YouTube ad formats (Skippable in-stream, Bumper, Discovery).
• Understanding of how to use YouTube for both brand awareness and direct response.
• LinkedIn Advertising:
• Experience running B2B lead generation campaigns.
• Expertise in targeting by job title, company size, industry, etc.
• The "Agency Toolkit" (Non-Negotiable):
• Analytics: Google Analytics 4 (GA4) proficiency. Must be able to track conversions and attribute results.
• Reporting: Experience with tools like Google Data Studio (Looker Studio) to build client reports.
• Client Management: Ability to explain complex data to clients, manage expectations, and handle client communications.
• Project Management: Familiarity with tools like Asana, Trello, or ClickUp.

Job Type: Full-time

Pay: ₹17,260.38 - ₹40,000.00 per month

Experience:

• Digital marketing: 3 years (Required)

Location:

• Bangalore City, Karnataka (Required)

Work Location: In person