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CarDekho
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Digital Marketing Manager

Digital Marketing Manager

CarDekho

6 years

3 Lacs

gurgaon

Posted:7 hours ago| Platform: GlassDoor logo

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Skills Required

marketing database design report strategies leadership analytics html css javascript development management research

Work Mode

On-site

Job Type

Part Time

Job Description

Digital Marketing Manager

Gurugram, Haryana, India

SBU

India Auto_New Auto_Marketing_Digital Marketing_Dealer_Digital Marketing

Job posted on

Aug 07, 2025

Employee Type

Onroll

Experience range (Years)

6 years - 8 years

Group Company: Cardekho

Designation: Manager

Office Location: Gurugram

Position description: To plan and control digital marketing campaigns including web SEOSEM email social media and display advertising

Primary Responsibilities:

Plan and execute all digital marketing including SEOSEM marketing database email social media and display advertising campaigns
Design build and maintain our social media presence
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Identify trends and insights and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies Provide thought leadership and perspective for adoption where appropriate

Key Performance Indicators: Website traffic, Conversation rate & Social Media engagement

Required Competencies:

Demonstrable experience leading and managing SEOSEM marketing database email social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools (eg Google Analytics NetInsight Omniture WebTrendsDART Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML CSS and JavaScript development and constraints

Required Skills:

Time management skills
Ability to work under tight deadlines
Good research skills
Multi-tasking
Agree and adapt to flexible-working timings

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