Digital Marketing Manager

Immediate Joinee required
Candidate should bring their own laptop for office workWere hiring a Digital Marketing Manager to independently manage strategy, execution, and performance of campaigns for our client acquisition. This is for a SAAS product, with inbound sales. Key ResponsibilitiesPlan and execute digital campaigns aligned with business goalsFocused ads and emails to create awareness, re-target and signup our SaaS offeringOwn the inbound objectives of client acquisition and revenue targetsConduct keyword research, audience targeting, and A/B testingActivities to perform: o Create and design engaging, mobile-friendly contento Segment audiences using CRM tools for personalized messagingo Track campaign metrics (open/click/conversion rates)o Optimization of campaignso Budget managemento Conduct A/B testing on subject lines, content, and designo Set up automation workflows and triggers based on user behavioro Stay updated on platform algorithm changes, ad formats, and paid media best practices.Skills & Qualifications2+ years of hands-on digital marketing experiencePreferably worked in multiple channelsExperience in marketing and automationGood analytical, communication, and content skillsKnowledge of HTML/CSS for email design is a plusWorked in a SaaS startup is a plusAbility to work independently and manage multiple campaignsStrong willingness to carry out performance marketing and deliver results.