Digital marketing manager

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Demonstrated expertise in search engine optimization, including the ability to enhance website ranking and visibility on major search engines.
• Proven experience in social media marketing, with a track record of growing and engaging targeted audiences across multiple platforms.
• Hands-on experience with Google Ads, capable of developing and managing Pay-Per-Click campaigns to optimize return on investment.
• Strong knowledge in performance marketing, with a focus on data analysis to drive campaign effectiveness and improve conversion rates.
• Ability to develop and implement content strategies that align with marketing goals and enhance audience engagement.
• Experience in lead generation strategies to attract and convert high-quality leads through various digital channels.
• Basic skills in graphics designing to create visually appealing content for digital marketing initiatives.
• Must possess strong analytical skills to interpret data and transform insights into actionable improvements.
  

Roles And Responsibilities

• Develop, implement, and manage results-driven digital marketing strategies to achieve company objectives.
• Analyze market trends and identify new opportunities to enhance digital presence and brand visibility.
• Coordinate with cross-functional teams to create and deploy engaging content across all online platforms.
• Supervise SEO activities to improve organic search performance and site traffic.
• Manage social media channels to enhance audience engagement and brand authority.
• Create and oversee PPC campaigns, optimizing performance to meet specific key performance indicators.
• Monitor digital marketing budgets and perform financial analysis to ensure efficient allocation of resources.
• Prepare comprehensive reports and presentations to communicate campaign performance to stakeholders.