Digital Marketing Manager

About the Role:

We are looking for an experienced Digital Marketing Manager who can independently design, implement, and optimize marketing strategies to drive high-quality leads and brand growth. The candidate should have strong expertise in Facebook Ads, SEO, WordPress, and HubSpot automation. This role requires both strategic thinking and hands-on execution.

Key Responsibilities:

Facebook Ads Management

• Plan, launch, and optimize Facebook Ads campaigns focused on lead generation.
• Manage ad budgets, A/B test creatives, and track ROI.
• Monitor analytics and create detailed performance reports.

Search Engine Optimization (SEO)

• Perform keyword research, competitor analysis, and site audits.
• Implement On-page SEO (meta tags, schema, content optimization).
• Drive Off-page SEO (backlink building, guest posting, link outreach).
• Manage Technical SEO (site speed, mobile optimization, indexing issues).

WordPress Website & Landing Pages

• Manage and update existing WordPress website.
• Create new conversion-focused landing pages for campaigns.
• Collaborate with designers/developers if needed for advanced customization.

HubSpot Automation & Lead Management

• Set up workflows, email automation, and lead nurturing sequences.
• Manage lead lifecycle stages and ensure smooth CRM operations.
• Monitor lead sources and improve conversion funnel efficiency.

Team & Communication

• Work closely with management to define digital marketing strategies.
• Communicate campaign performance in fluent English.
• Manage and guide a small marketing team (if required).

Requirements:

• 1–6+ years of proven digital marketing experience.
• Strong command over Facebook Ads, SEO, WordPress, and HubSpot.
• Excellent communication skills in English (written & spoken).
• Experience in lead generation campaigns for international clients.
• Ability to work independently and take ownership of projects.
• Comfortable working during 9:00 AM – 6:00 PM EST/EDT hours.

Good to Have (Optional):

• Experience with Google Ads, LinkedIn Ads, or YouTube Ads.
• Knowledge of content marketing & marketing automation beyond HubSpot.
• Basic graphic design skills (Canva, Photoshop).

What We Offer:

• Leadership role with growth opportunities.
• Work with international clients.
• Remote work flexibility.
• Performance-based incentives.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹80,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time
• Provident Fund

Work Location: In person