Digital Marketing Manager

Position Summary:

We are looking for a proactive and strategic Digital Marketing Manager to lead our marketing efforts and brand positioning in the luxury travel space. Based in Ahmedabad, this role demands a blend of creativity, leadership, coordination, and digital fluency. You will be responsible for managing a small internal team, coordinating with an external digital marketing agency, and aligning daily with the COO to ensure timely execution and brand consistency across all channels.

Key Responsibilities:

1. Strategy & Planning

• Develop and execute integrated marketing plans aligned with business goals and luxury brand positioning.
• Define clear marketing KPIs in line with lead generation, brand engagement, and ROI objectives.

2. Digital & Social Media Management

• Oversee marketing activities across Meta (Facebook), Instagram, LinkedIn, YouTube, and WhatsApp Business API (WABA).
• Coordinate with the digital marketing agency to execute targeted paid campaigns, content calendars, and performance tracking.
• Monitor platform analytics and optimize content strategies for engagement and conversion.

3. Internal Coordination & Stakeholder Management

• Serve as the marketing liaison with internal departments including Sales, Product, Operations, and Customer Experience.
• Ensure timely collection and dissemination of information required for marketing activities.
• Report daily to the COO with key updates, campaign status, and departmental progress.

4. Content & Creative Direction

• Supervise content development including social media posts, blogs, newsletters, and campaign creatives.

Ensure messaging reflects the brands tone, values, and premium positioning in the luxury travel segment.

• Coordinate with designers, content creators, and agency partners for timely deliverables.

5. Campaign Management & Lead Generation

• Execute and monitor brand and lead generation campaigns across digital platforms.

Track inquiries, engagement, and conversions through CRM tools, and share actionable insights with the Sales team.

• Assist in planning client engagement activities, online contests, and promotional strategies.

6. Reporting & Analysis

• Analyze campaign performance data and share concise reports with the COO.
• Recommend improvements based on marketing trends, analytics, and competitor benchmarking.

Required Qualifications & Skills:

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.
• 4–6 years of relevant marketing experience, preferably in the luxury, hospitality, or travel industry.
• Strong understanding of digital and social media marketing tools and analytics.
• Prior experience managing external agencies and small in-house teams.
• Excellent communication, time management, and multitasking skills.
• Highly organized with a strong sense of accountability and ownership.

Creative flair with an eye for design, luxury aesthetics, and storytelling.