Digital marketing Manager

Responsibilities:

• Digital Campaign Strategy & Execution:

  Plan and execute comprehensive digital marketing campaigns across various channels, including SEO/SEM, marketing databases, email marketing, social media, and display advertising.

• Social Media Management:

  Design, build, and maintain a strong and engaging social media presence across relevant platforms.

• Performance Measurement & Reporting:

  Measure and report on the performance of all digital marketing campaigns, meticulously assessing them against established goals, ROI, and key performance indicators (KPIs).

• Trend Analysis & Optimization:

  Identify key trends and insights from campaign data, and continuously optimize spending and performance based on these insights to maximize effectiveness.

• Growth Strategy & Innovation:

  Brainstorm new and creative growth strategies to expand reach, engagement, and conversion.

• Experimentation & Conversion Optimization:

  Plan, execute, and measure experiments and A/B tests to optimize conversion rates and user experience.

• Cross-functional Collaboration:

  Collaborate effectively with internal teams to create compelling landing pages and continually optimize the overall user experience across digital assets.

• Customer Experience Analysis:

  Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple digital channels and customer touchpoints.

• Conversion Optimization:

  Instrument conversion points within digital funnels and actively optimize user funnels to improve conversion rates.

• Agency & Vendor Management:

  Collaborate with external agencies and other vendor partners to leverage specialized expertise and resources for digital marketing initiatives.

• Emerging Technologies & Thought Leadership:

  Evaluate emerging technologies in the digital marketing landscape, provide thought leadership, and recommend adoption where appropriate to maintain a competitive edge.

Required Skills:

• Proficiency in planning and executing digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Ability to design, build, and maintain a strong social media presence.
• Skills in measuring and reporting performance of digital marketing campaigns against goals (ROI and KPIs).
• Capability to identify trends and insights, and optimize spending and performance based on insights.
• Strong ability to brainstorm new and creative growth strategies.
• Experience in planning, executing, and measuring experiments and conversion tests.
• Collaboration skills for working with internal teams to create landing pages and optimize user experience.
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Proficiency in instrumenting conversion points and optimizing user funnels.
• Experience in collaborating with agencies and other vendor partners.
• Ability to evaluate emerging technologies and provide thought leadership for adoption.