Digital Marketing Lead

Role & responsibilities

• Work with digital marketing agencies and implementation partners to lead the campaign excellence across all digital channels
• Weekly Measurement of Performance KPIs for D2C life insurance marketing including CAC, ROAS, conversion rates and organic traffic growth with actionable improvement plans
• Enable robust integration solutions between Marketing platforms and Bharti AXA via Marketing Technology stack and API integrations
• Collaborate with Call Centre Sales, Product, Brand Marketing teams for delivering and tracking the Revenue & Lead Generation KPIs & metrics as part of the business plan
• Collaborate with back-end IT teams for right set of tracking pixels, analytics and other integration dependencies
• Identify the best practices & guidelines for digital marketing excellence including CRO, A/B Testing and Organic growth strategies
• Develop strong working relationships with agency partners and cross-functional stakeholders
• Disciplined experimentation with new channels & platforms for higher marketing ROI

Preferred candidate profile

• Bachelor of Engineering/MBA in Marketing/Digital Marketing/Any Stream

• 6-10 Years of experience in Digital Marketing & Financial Services sector

• Proven track record in achieving sales targets through digital marketing campaigns
• Delivered at least three medium to large scale Digital Marketing programmes in last three years
• Managed or led Marketing teams of at least 3-8 people including agency resources
• Worked in an agile/iterative environment with continuous campaign optimization
• Managed stakeholders at mid-senior management level
• Experience in using Marketing tools like Google Ads, Facebook Business Manager, SEMrush, Ahrefs etc
• Adept at using popular analytics platforms, CRM systems, marketing automation tools
• Comfortable with marketing analytics, attribution modeling and tools. Research and analysis experience in designing new campaign frameworks or enhancing existing marketing strategies
• Problem solver with the right attitude to determine campaign performance issues, the ability to optimize complex campaigns, and the ability to consistently exercise sound judgment in budget allocation