Digital Marketing Head

Job Description

Location: calicut Experience: 2+ Years Type: Full-time Job Summary: We are looking for a Senior Performance Marketer with expertise in Google Ads, Meta Ads, and Performance Max to drive high-ROI campaigns. The ideal candidate will have a data-driven mindset, hands-on experience in audience targeting, and a strong understanding of digital ad platforms. Key Responsibilities: Plan, execute, and optimize Google Ads, Meta Ads, and Performance Max campaigns. Analyze performance data and implement strategies to improve ROI and reduce CAC . Conduct A/B testing on creatives, landing pages, and ad copies. Manage budgets, bidding strategies, and audience segmentation. Collaborate with the creative team for ad assets and landing page improvements. Stay updated with industry trends and platform updates. Requirements: 2+ years of experience in performance marketing. Strong expertise in Google Ads, Meta Ads, and analytics tools . Data-driven approach with experience in Google Analytics, GTM, and CRM tools . Proven ability to optimize ad spend and improve campaign performance. Excellent analytical and communication skills. Job Type: Full-time Pay: ₹15,000.00 - ₹35,000.00 per month Schedule: Day shift Experience: Digital marketing: 2 years (Required) Location: Calicut, Kerala (Preferred) Work Location: In person