Digital Marketing Generalist

Job Title: Digital Marketing Generalist

Location:

Experience Required:

Employment Type:

About the Role

Digital Marketing Generalist

Key Responsibilities

Pay-Per-Click (PPC) & Paid Campaigns:

• Manage and optimize PPC campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other platforms.
• Improve ad creatives, landing pages, and bidding strategies for higher ROI.
• Track daily budgets, performance metrics, and provide actionable insights.

Social Media Marketing (SSM):

• Develop and implement engaging social media strategies across multiple platforms.
• Grow community engagement, brand awareness, and online presence.
• Track trends, competitor activities, and customer interactions.

• Search Engine Optimization (SEO):

• Conduct keyword research, on-page/off-page optimization, and link-building strategies.
• Monitor website performance and improve search engine rankings.

Analytics & Reporting:

• Use Google Analytics, Meta Business Suite, and other tools to measure campaign success.
• Generate weekly/monthly performance reports with recommendations.

Content & Branding Support:

• Work with the creative team to develop marketing assets and campaigns.
• Ensure all communication aligns with brand identity and business goals.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum 3 years of hands-on experience in digital marketing

  with a strong focus on SEO, PPC, Google Ads, Meta Ads, and Social Media Marketing.
• Strong understanding of tools like Google Analytics, Google Search Console, Meta Business Suite, SEMrush/Ahrefs, and automation platforms.
• Knowledge of

  content marketing

  and

  email marketing campaigns

  is an advantage.
• Excellent analytical, communication, and project management skills.
• Ability to work independently as well as in a collaborative team environment.

What We Offer

• Competitive salary with performance-based incentives.
• Exposure to diverse projects and global brands.
• Opportunities for professional development and certifications.
• A supportive, innovative, and growth-oriented workplace culture.