Digital Marketing Expert

Company Description

Nxerra Technologies is a leading AI and software development company dedicated to solving complex problems with intelligent solutions. We leverage innovation, automation, and deep technical expertise to create scalable and secure applications that drive digital transformation. We specialize in AI-powered solutions and integrations, offering services across various sectors such as Fleet, Agriculture, Real Estate, Logistics, SaaS, Manufacturing, Healthcare, Banking, Fintech, and Insurance. Our client-first mindset and agile approach ensure rapid delivery and measurable impact for both startups and Fortune 500 companies.

Role Description

This is a full-time, on-site role located in Kolkata for a Digital Marketing Expert. The Digital Marketing Expert will be responsible for developing and executing digital marketing strategies to enhance online presence and drive traffic to various digital platforms. The role involves managing SEO/SEM, marketing databases, email campaigns, social media, and display advertising. The Digital Marketing Expert will also be tasked with optimizing content for digital platforms and measuring performance metrics to track the effectiveness of marketing efforts.

Qualifications

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• Experience in SEO/SEM, content marketing, social media marketing, and email marketing
• Proficiency in using marketing tools such as Google Analytics, Google AdWords, social media management tools, and email campaign platforms
• Understanding of web analytics, A/B testing, and performance marketing
• Excellent written and verbal communication skills
• Ability to work collaboratively with cross-functional teams
• Bachelor's degree in Marketing, Business, or related field
• Prior experience in a similar role within the technology sector is a plus