Digital Marketing Executive

• Develop and implement a results-driven social media strategy aligned with StudyMEDIC’s branding and business goals.
• Manage all social media accounts (Facebook, Instagram, LinkedIn) ensuring consistent tone and visual identity.
• Collaborate with academic and marketing teams to plan campaigns around course launches, webinars, testimonials, and success stories.
• Create, curate, and schedule high-quality, engaging content tailored for each platform, including graphics, short videos, reels, carousels, and infographics.
• Monitor trends in medical education, student behavior, and platform updates to keep our content relevant and appealing.
• Engage with followers by responding to messages, comments, and queries promptly and professionally.
• Analyze performance metrics (engagement, reach, conversions) and prepare detailed reports with actionable insights to optimize strategies.
• Coordinate with graphic designers, video editors, and influencers to execute campaign deliverables.
• Manage paid advertising campaigns on social platforms (Meta, LinkedIn, YouTube), in collaboration with the performance marketing team.
• Stay updated on competitors and industry trends to position StudyMEDIC as a thought leader in medical education.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of proven experience as a Social Media Strategist or similar role, preferably in the education or healthcare domain.
• Strong understanding of content strategy, brand voice, and audience targeting in the context of online learning.
• Proficiency in social media management tools (Buffer, Hootsuite, Meta Business Suite, etc.) and design platforms (Canva, Adobe Creative Suite).
• Exceptional writing and communication skills with attention to detail.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Ability to commute/relocate:

• Kecheri, Thrissur, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Do you have your own personal laptop? Do you bring it to work?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person