Digital Marketing Executive

0 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

Company Description

Redstring is hiring for an investment company that does wealth and asset management.


ASSOCIATE, PERFORMANCE MARKETING (Dept Head)

Reports to CEO


Purpose:

Scale brand and demand so capital-formation flywheel spins faster than industry peers. Run paid channels profitably.



Responsibilities:

Own paid, earned, owned mix; budget & agency management.

Launch/manage Google, Meta, LinkedIn, programmatic.

Align campaigns with Sales; ship data-driven narratives.

Measure full-funnel CAC:LTV; iterate.

Continuous A/B on ads & LPs; automate bid rules.

KPIs:

Qualified lead growth ≥15 % MoM

CAC within target

Share of Voice (SoV) in RE

ROAS >4×

 CPL down 10 % QoQ



Targets:

Weekly growth scrums; monthly funnel dashboard; quarterly flagship report + 2 tier-1 PR hits.

Weekly 3 live tests; monthly 10 % CPL drop; quarterly open one new paid channel.


Minimum Hire Profile:

  • 3+ yrs fintech/prop-tech growth; SQL & GA4; team-lead experience.
  • 2 yrs paid-media; Google Ads & FB certs

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