Digital Marketing Executive

We are looking for a results-driven Digital Marketing Executive with 2–3 years of hands-on experience in performance marketing. The ideal candidate must have agency experience (minimum 1 year) and a strong command of Google Ads, Meta Ads (Facebook & Instagram), and media planning. You will be responsible for strategizing, executing, and optimizing paid campaigns across digital platforms to drive measurable results for our clients or in-house brands.

• Job Type: Full-Time
• Experience: 2 to 3 years (with at least 1 year in a digital marketing agency)
• Salary: [ ₹20,000 – ₹25,000 per month or as per industry standards]

Key Responsibilities:

• Plan and execute paid marketing campaigns on Google Ads and Meta Ads (Facebook/Instagram).
• Create and manage PPC campaigns including Search, Display, Shopping, and YouTube.
• Develop audience strategies, targeting, and ad creatives in collaboration with the design/content team.
• Build media plans based on client objectives, budgets, and timelines.
• Analyze campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Optimize campaigns based on data insights to achieve KPIs like ROI, CPL, CTR, and ROAS.
• Prepare performance reports and present insights to internal teams or clients.
• Stay up-to-date with industry trends, algorithm changes, and new ad formats/platforms.

Requirements:

• 2–3 years of total experience in digital marketing.
• Minimum 1 year of experience working in a digital marketing agency.
• Proficiency in running and optimizing campaigns on Google Ads and Meta Ads.
• Strong knowledge of media planning and budgeting for performance campaigns.
• Familiarity with tools like Google Analytics, Google Tag Manager, Meta Business Manager.
• Good understanding of campaign metrics and ability to draw actionable insights.
• Excellent communication and reporting skills.
• Ability to work independently and handle multiple campaigns.

Preferred Qualifications:

• Google Ads and Meta Blueprint certifications (optional but preferred).
• Experience with remarketing, conversion tracking, and A/B testing.
• Basic understanding of SEO, email marketing, and landing page optimization is a plus.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Application Question(s):

• What is your current salary?
• Do you have working experience of one year in a agency?

Work Location: In person