Digital Marketing Executive

Job Description: Digital Marketing Executive (Graphic Design & Video Production Specialist)

Department: Digital Marketing / Media & Communication

Location: Bangalore, Karnataka

Job Type: Full-Time | On-Site

Position Overview

We are looking for a dynamic Digital Marketing Executive with strong creative and technical expertise in graphic design, video editing, poster creation, and video shooting. The ideal candidate will be responsible for creating engaging digital content that effectively promotes our institution’s brand, events, and campaigns across multiple digital platforms.

Key Responsibilities1. Creative Design & Branding

• Conceptualize and design visually appealing posters, banners, social media creatives, and print materials aligned with brand guidelines.
• Create marketing collaterals for campaigns, festivals, events, and academic promotions.
• Develop design layouts optimized for various platforms — Instagram, Facebook, LinkedIn, YouTube, and website banners.

2. Video Production & Editing

• Shoot, edit, and produce high-quality videos, interviews, reels, and promotional films for digital campaigns.
• Handle camera setup, lighting, framing, and sound during on-campus video shoots.
• Edit videos using professional tools (Adobe Premiere Pro, DaVinci Resolve, After Effects, or Final Cut Pro) to ensure cinematic quality and storytelling.
• Add motion graphics, captions, soundtracks, and transitions to enhance engagement.

3. Campaign Support

• Collaborate with the Digital Marketing Team to design content for Meta Ads, Google Ads, YouTube promotions, and institutional announcements.
• Coordinate with academic and admin departments for content collection and approval.
• Ensure timely delivery of creatives aligned with campaign schedules and marketing goals.

4. Photography & Videography

• Capture and curate visual content from college events, student activities, cultural fests, and seminars.
• Maintain an organized archive of photos and video footage for future use.

5. Social Media & Content Integration

• Work closely with the content and marketing teams to align visuals with brand voice and ongoing campaigns.
• Stay updated on digital design trends, reel formats, and social media aesthetics to ensure content relevancy and appeal.

Required Skills

• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, After Effects, DaVinci Resolve, or similar tools.
• Strong understanding of design principles, typography, and color theory.
• Experience in camera handling (DSLR/Mirrorless) and basic lighting setup.
• Knowledge of video formats, codecs, and export settings for social media platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creativity, attention to detail, and a strong visual sense.

Preferred Qualifications

• Bachelor’s degree in Media Studies, Visual Communication, Design, Marketing, or related field.
• 1–3 years of experience in digital marketing design and video production (preferably in education or media).
• Familiarity with social media trends, ad creatives, and short-form video content.

Key Traits

• Creative thinker with a marketing mindset.
• Ability to multitask and manage multiple projects with tight deadlines.
• Excellent communication and coordination skills.
• Passionate about storytelling through visuals and videos.

Remuneration

Competitive salary based on experience and skillset.

Job Type: Full-time

Pay: ₹300,000.00 - ₹550,000.00 per year

Benefits:

• Provident Fund

Work Location: In person