Digital Marketing Executive

Job Description

Location: Kochi, Kerala Experience: Minimum 2 Years Industry: Education & Training Company: Nexgen Institute About Nexgen Institute: Nexgen Institute is a leading technical training center in Kerala, specializing in Mobile Technician Courses, Tablet Repairing, and advanced certification programs. We’re committed to empowering the next generation of mobile technicians and technology professionals through hands-on training and real-world exposure. Job Summary: We are seeking a creative and results-driven Digital Marketing Executive to join our team. The ideal candidate will have at least 2 years of experience in digital marketing and should be proficient in video shooting and basic graphic design . You will play a crucial role in promoting our training programs, increasing online visibility, generating leads, and supporting brand awareness campaigns. Key Responsibilities: Plan, execute, and monitor paid and organic digital marketing campaigns across platforms (Google Ads, Meta, etc.) Develop and implement SEO strategies to improve website ranking and traffic Create and manage social media content calendars (Instagram, Facebook, YouTube) Shoot and edit videos for student testimonials, course highlights, and institute promotions Design basic marketing creatives (banners, posters, reels, stories) using tools like Canva, Photoshop, or similar Track campaign performance using Google Analytics, Meta Insights, and other tools, and report on KPIs Collaborate with the content and academic teams to ensure campaign relevance and alignment with course offerings Suggest improvements to boost engagement, conversions, and audience growth Requirements: Minimum 2 years of digital marketing experience , preferably in the education or training sector Strong knowledge of Google Ads, Meta Business Suite, SEO, and content marketing Hands-on experience with video shooting and editing tools (like DSLR/Mobile, CapCut, Premiere Pro, etc.) Basic skills in graphic design (Canva, Photoshop, Illustrator, or similar) Good communication Skills Ability to work independently and manage multiple projects simultaneously Preferred Qualifications: Bachelor’s degree in Marketing, Communications, Media, or related field Knowledge of local trends and student behavior in Kerala Experience in lead generation campaigns and performance marketing Salary: Based on experience and skills Working Days: Monday to Saturday(Holidays and second Saturday Will Be Leave) Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Weekend availability Work Location: In person