Digital Marketing Executive

1 - 2 years

1 - 3 Lacs

Posted:13 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Location: Kolkata
Experience: 1–2 years
Type: Full-time

About the Role:
We are looking for a Digital Marketing Executive who is passionate about scaling brands online. You’ll manage performance marketing campaigns, analyze metrics, and optimize for the best ROI across Meta, Google, and other digital platforms.

Responsibilities:

  • Plan, execute, and manage campaigns across Meta Ads and Google Ads.
  • Track and analyze key performance metrics — leads, sales, CPL, ROAS.
  • Coordinate with the design and content teams for ad creative planning.
  • Suggest optimization strategies and create reports for ongoing campaigns.
  • Stay updated with the latest tools, trends, and algorithm changes.

Requirements:

  • 1–2 years of hands-on experience in Meta Ads, Google Ads, or performance marketing.
  • Knowledge of Facebook Ads Manager, Google Ads, Google Analytics, Tag Manager.
  • Understanding of A/B testing, audience segmentation, and funnel strategy.
  • Strong analytical mindset and proficiency in Excel/Sheets for reporting.

Bonus: Knowledge of SEO, Email Marketing, or Marketing Automation is a plus.

Job Type: Full-time

Pay: ₹14,500.00 - ₹25,000.00 per month

Education:

  • Bachelor's (Preferred)

Work Location: In person

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