Digital Marketing Executive

As a Digital Marketing Executive at Lemon Yellow, you will play a crucial role in developing and executing digital marketing strategies that drive engagement and deliver results. Your expertise in content creation and marketing will enable you to create compelling campaigns that resonate with our audience. Here's what we need from you: - **Communications & Branding** - Develop and maintain the company's brand voice, ensuring consistency in messaging across all platforms. - Manage media relations and act as the spokesperson for the brand to drive positive media coverage. - Define and evolve the brand's positioning in the market to strengthen brand perception. - Support content creation for various channels to enhance brand storytelling and visibility. - **Channel Marketing & Communications** - Create and manage targeted marketing campaigns across digital and offline channels. - Design and execute strategic email campaigns for lead nurturing and product updates. - Develop and nurture industry-related communities to enhance brand loyalty. - Develop social media strategies to expand the company's digital footprint. - **Marketing & PR Execution** - Represent the brand at industry events and manage event participation. - Oversee the creation of high-quality marketing materials that align with brand guidelines. **Qualifications** - Bachelors degree in Marketing, Business, Communications, Content, or related field. - 2-4 years of experience in Content & communication, branding, PR, and channel marketing roles. - Strong writing skills with a proven track record of successful digital marketing strategies. - Excellent communication and interpersonal skills. - Proficiency in marketing software and tools such as Google Analytics, SEMrush, and Mailchimp. At Lemon Yellow, we offer you: - **Experience**: Work on a variety of products and services to test your design skills across industries. - **Exposure**: Interact directly with clients and learn firsthand from the brains behind the products. - **Empathy**: Enjoy a culture that promotes fun and fulfillment, taking care of your personal, professional, mental, and physical well-being. Lemon Yellow LLP is a user-centered UI/UX design agency based in Thane, Maharashtra. With international operations and a passionate team, we aim to design digital happiness. If you share our passion for creating user-friendly designs, join us in making users" lives easier.,