Digital Marketing Executive

Lanstitut Technologies Pvt. Ltd. is seeking a highly skilled and result-driven Digital Marketing Executive to join our growing team in Panheeramkavu, Calicut. The ideal candidate should have hands-on experience in Meta (Facebook/Instagram) Ads and Google Ads , with a proven track record of running successful digital campaigns. Key Responsibilities: Plan, execute, and optimize paid ad campaigns across Meta and Google platforms. Manage daily campaign budgets, impressions, CTR, CPL, and ROAS. Conduct keyword research, audience targeting, and A/B testing. Track, analyze, and report campaign performance using Google Analytics and other tools. Collaborate with the creative team to develop ad creatives and landing pages. Stay up-to-date with the latest trends and best practices in digital marketing and advertising platforms. Requirements: Minimum 6Months of experience in running Meta Ads and Google Ads campaigns. Strong analytical skills and data-driven thinking. Proficient in Google Ads Manager, Meta Ads Manager, and performance tracking tools. Ability to manage multiple campaigns and deliver quality results on time. Good communication and reporting skills. Preferred Qualifications: Google Ads Certification or Meta Blueprint Certification (optional but a plus). Experience in lead generation campaigns, especially in the education sector. Salary: Competitive (Based on experience and performance) Working Hours: Full-time, Monday to Saturday Location: On-site – Panheeramkavu, Calicut How to Apply: Interested candidates meeting the above criteria are encouraged to apply with their updated resume and portfolio of past ad campaigns . +91 79071 39748 Job Type: Full-time Pay: ₹10,000.00 - ₹18,000.00 per month Benefits: Cell phone reimbursement Commuter assistance Internet reimbursement Leave encashment Paid sick time Provident Fund Schedule: Day shift Work Location: In person