Digital Marketing Executive

Job Title: Digital Marketing Executive
Location: Tiruppur
Employment Type: Full-time

Job Summary:
We are seeking a results-driven Digital Marketing Executive to plan, execute, and manage online marketing campaigns that drive brand awareness, engagement, and conversions. The ideal candidate will have experience in social media management, paid ads, and content creation, with the ability to analyze data and optimize strategies for better ROI.

Key Responsibilities:

• Develop, implement, and manage digital marketing strategies across social media, and other online platforms.
• Plan and execute paid ad campaigns on platforms like Meta (Facebook & Instagram), Google Ads.
• Manage social media accounts, schedule posts, and engage with the online community.
• Create engaging content (posts, blogs, videos, reels) to support marketing objectives.
• Track and analyze campaign performance using analytics tools, providing actionable insights.
• Coordinate with designers, content writers, and external agencies for creative assets.
• Stay updated with the latest trends and best practices in digital marketing.

Requirements:

• Bachelor’s degree in Marketing, Digital Media, or related field.
• 1–3 years of experience in digital marketing or related roles.
• Hands-on experience with Meta Ads Manager, Google Ads, and analytics platforms.
• Strong understanding of content creation for social media and digital campaigns.
• Good communication, project management, and analytical skills.
• Ability to work independently and in a team environment.

Preferred Skills (Added Advantage):

• Knowledge of video editing tools and graphic design basics.
• Understanding of e-commerce marketing strategies.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid sick time
• Provident Fund

Work Location: In person