Responsibilities Developing high-quality content, including blog posts, articles, social media updates, and videos, that attracts and engages the target audience Improving website content and structure to rank higher in search engine results Planning and scheduling content creation and publishing across different digital channels. Working with other teams or external agencies to produce high-quality content. Managing paid search campaigns, optimizing ad copy and targeting, and tracking ad performance. Using web analytics tools to track website traffic, measure campaign performance, and identify trends and insights. Making adjustments to marketing campaigns based on performance data to improve results. Defining specific goals for each campaign, such as increasing website traffic, generating leads, or boosting sales. Qualifications Bachelor's degree in Marketing or related field 2+ years of experience in digital marketing roles or related fields is frequently expected. Excellent understanding of digital marketing concepts Experience with business-to-customer social media and content generation Strong creative and analytical skills Show more Show less

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Digital Marketing Executive