Digital Marketing executive for a start-up Edutech Company

Digital Marketing Executive ( Work from Office Only )

Number of candidates : 2

Job Title: SEO executive (1) and Social Media executive (1)

Location : 86D, Dr. Suresh Sarkar Road, Kolkata 700014

About Us: SS Classes has developed Commerce Capsule, a revolutionary

mobile app that brings college-level commerce education right to your fingertips!

Learn from experienced college professors who guide you step-by-step through

every concept — from Accounting and Taxation to Management and Business

Studies — in a fun, easy, and practical way.

Job description:

Key Responsibilities:

SEO Executive :

Find short-tail and long-tail keywords relevant to your products/services.

Analyze competitors’ keywords.

Prepare keyword plans for different pages.

Optimize meta titles, descriptions, headers, and URLs.

Maintain keyword density and internal linking.

Improve website structure, navigation, and content readability.

Audit site speed, mobile friendliness, and crawlability.

Fix broken links, redirects, and duplicate content.

Work with developers (if available) on sitemap and schema markup.

Outreach for backlinks and guest posts.

Manage business listings and citations.

Promote content for backlinks (collaborate with SMM executive).

Suggest blog topics based on keyword opportunities.

Ensure blog posts are SEO-optimized before publishing.

Work with the SMM exec to share blog links for traffic.

Track keyword ranking progress.

Use Google Analytics, Search Console, Ahrefs, or SEMrush.

Report organic growth, CTR, and backlinks monthly.

SMM Executives

Plan monthly content calendars for all active platforms (Facebook,

Instagram, LinkedIn, Quora, Reditt, Medium, Slideshare etc.).

Create, monitor, and optimize paid ad campaigns in Facebook, Google

ADs (Search Ads and Youtube) etc.

Align campaigns with product launches or events.

Coordinate with designers for graphics, reels, and videos.

Write captions, hashtags, and CTAs.

Respond to comments, DMs, and queries.

Engage with followers and relevant communities.

Handle ad creatives, targeting, and budget tracking.

Analyze performance and ROI.

Share monthly performance reports.

Collaboration Between SEO & SMM

SEO → SMM: The SEO exec provides blog links, infographics, and

keyword data for social promotion.

SMM → SEO: The SMM exec helps amplify SEO content to drive traffic

and backlinks.

Joint Tasks:

Brainstorm content topics together (blog + post ideas).

Coordinate during campaigns or launches.

Share insights (what content performs best organically vs socially).

Job Type: Full-time

Work Location: In person

Salary : Rs 10,000 to Rs 15,000

Contact Person : Swarup Saha (Mob : 7980845064)

Nirmalya Gupta (Mob : 9831302701)

Send the relevant CV’s at : Nirmalya.SSclasses@gmail.com

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person