Digital Marketing Executive (Ecommerce & Growth Focused)

Digital Marketing Executive

startup environment

Remote option would be considered for right candiate

Key Responsibilities

Performance & Paid Marketing (High Priority)

• Plan, execute, and optimize

  Meta (Facebook/Instagram) and Google Ads

• Manage ad budgets with focus on

  ROI, CPA, ROAS, and conversions

• Test creatives, audiences, offers, and landing pages
  
• Track daily performance and optimize campaigns
  

Social Media & Content Promotion

• Manage and grow social media platforms (

  Instagram, Facebook, YouTube, etc.

  )
• Promote

  Reels, Shorts, videos, and creatives

  in collaboration with designers
• Identify trending content formats and engagement opportunities
  
• Support influencer and collaboration campaigns (if required)
  

SEO & Organic Growth (Basic to Intermediate)

• Perform keyword research for products and categories
  
• Optimize website pages, product listings, and blog content
  
• Improve search visibility through on-page SEO best practices
  
• Track rankings and organic performance
  

Website & Conversion Optimization

• Work closely with the web designer to improve

  landing pages and conversion rates

• Monitor website analytics to identify drop-offs and improvement areas
  
• Suggest offers, banners, and promotions to improve sales
  

Analytics, Reporting & Insights

• Track performance using

  Google Analytics, Google Search Console, Meta Ads Manager

• Prepare simple weekly and monthly performance reports
  
• Provide actionable insights to improve traffic, engagement, and conversions
  

Collaboration & Coordination

• Coordinate with

  graphic designers, video editors, and web developers

• Align marketing activities with product launches, festivals, and promotions
  
• Support export and B2B marketing initiatives if required
  

Required Skills & Qualifications

Core Skills (Must-Have)

• Hands-on experience with

  Meta Ads and Google Ads

• Strong understanding of

  digital funnels and conversion optimization

• Knowledge of

  SEO fundamentals and keyword research

• Experience with

  Google Analytics and basic reporting

• Ability to work in a fast-paced startup environment
  

Tools & Platforms (Preferred)

• Meta Ads Manager
  
• Google Ads
  
• Google Analytics & Search Console
  
• Shopify / eCommerce platforms (preferred)
  
• Canva / basic creative tools (bonus)
  

Experience Requirements

• 27 years of experience in

  Digital Marketing / Performance Marketing

• Experience working with

  eCommerce or D2C brands

  preferred
• Proven record of driving

  traffic and sales

Soft Skills

• Data-driven and analytical mindset
  
• Strong ownership and accountability
  
• Willingness to experiment and learn fast
  
• Good communication and coordination skills
  
• Budget-conscious and ROI-focused
  

Key Performance Indicators (KPIs)

• Website traffic growth
  
• Conversion rate & ROAS
  
• Cost per acquisition (CPA)
  
• Online sales & lead generation
  
• Engagement growth on social platforms
  

What We Offer

• High ownership role with visible impact on growth
  
• Opportunity to work across multiple product categories
  
• Fast learning and career growth in a startup environment
  
• Competitive compensation based on experience