Digital Marketing Executive

Job Title: Digital Marketing Executive

Company:

About DPI Daylighting Private Limited:

DPI Daylighting Pvt. Ltd. is a leading organization specializing in innovative daylighting and energy-efficient architectural solutions. We are committed to transforming spaces with sustainable, natural lighting systems that enhance comfort, aesthetics, and performance.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across multiple channels (Google Ads, Meta, LinkedIn, etc.) to drive brand awareness and lead generation.
• Plan and execute SEO/SEM strategies to improve website ranking and visibility.
• Manage social media handles and create engaging content aligned with brand objectives.
• Monitor and analyze digital marketing performance metrics using tools like Google Analytics, Search Console, and Meta Business Suite.
• Collaborate with the design and content teams to develop creatives, ad copies, and marketing collaterals, and optimize website content and landing pages for better conversions.
• Conduct competitor analysis and identify growth opportunities.
• Manage email marketing campaigns and track performance.

Required Skills & Qualifications:

• Bachelor’s degree in marketing, Business, or a related field.
• 2–4 years of hands-on experience in digital marketing, preferably in B2B or construction/architecture-related industries.
• Proficiency in Google Ads, SEO, SEM, and social media advertising.

Good understanding of content marketing, branding, and lead nurturing strategies.

• Excellent language and communication, analytical, and creative thinking skills.

Good to Have:

• Experience in using tools like Canva