Digital Marketing Executive

4 years

0 Lacs

Posted:2 weeks ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for an experienced and result-driven Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. We are expecting you to have experience and a big passion for digital technologies and all digital marketing channels.


Natural Abilities

• Smart, self-motivated, responsible and out of the box thinker.

• Detail oriented and powerful analyzer.

• Great writing communication skills.


Requirements

• 4 years of experience as a Digital Marketing Executive

• Minimum 3 Years of experience leading and managing SEO/SEM, marketing channels, email, social media marketing, and/or display advertising campaigns

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

• Excellent understanding of digital marketing concepts and best practices

• Experience with B2C social media, Google AdWords and email campaigns, and SEO/SEM

• Working knowledge of ad serving tools (e.g., DART, Atlas, Trello)

• Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends, etc.)

• Skills and experience in creative content writing

• Must have skills for Photo editing, video editing tools

• Excellent communication and interpersonal skills

• Up-to-date with the latest trends and best practices in online marketing and measurement


Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers

• Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)

• Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization, etc.)

• Provide creative ideas for content marketing and update website

• Collaborate with designers to improve user experience

• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)

• Acquire insight into online marketing trends and keep strategies up-to-date

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