Digital Marketing Executive

Job description
We are seeking a passionate and results-oriented Digital Marketing Specialist to join our team and play a key role in driving online brand awareness, lead generation, and customer acquisition. You will be responsible for developing and implementing comprehensive digital marketing strategies across various channels, including social media, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and content creation.

Responsibilities:

• Develop and execute data-driven digital marketing strategies aligned with overall business goals.
• Manage and optimize social media presence across key platforms (e.g., Facebook, Instagram, Twitter, etc.).
• Conduct keyword research and implement SEO best practices to improve website organic search ranking.
• Manage and optimize PPC advertising campaigns (e.g., Google Ads, social media ads).
• Create engaging and informative content (e.g., blog posts, social media posts, email newsletters) to attract and nurture leads.
• Analyze and report on campaign performance through key metrics (e.g., website traffic, lead generation, conversion rates).
• Stay up-to-date on the latest digital marketing trends and technologies.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (MBA preferred).
• 2+ years of experience in digital marketing, with a proven track record of success.
• Strong understanding of SEO, PPC, social media marketing, and email marketing best practices.
• Excellent analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong communication and written skills.
• Creative and data-driven approach to marketing.
• Experience with marketing automation tools a plus.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Job Type: Full-time

Pay: ₹18,000.00 - ₹25,000.00 per month

Experience:

• Digital marketing: 1 year (Required)
• Total Work: 1 year (Required)

Work Location: In person