Digital Marketing Executive

4 years

0 Lacs

Kolkata, West Bengal, India

Posted:2 weeks ago| Platform: Linkedin logo

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Skills Required

marketing seo design pricing planning schedule mailchimp content analytics ux shopify cms ads excel

Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a dynamic and detail-oriented E-commerce & Digital Marketing Executive to manage both product listings and digital marketing initiatives. This is a hybrid role combining hands-on product cataloguing for our e-commerce platform and executing performance-driven marketing campaigns to grow traffic and conversions. Ideal for someone who thrives in a fast-paced, impact-driven environment. Key Responsibilities: E-commerce Product Listing: Upload and manage product listings on our website and marketplaces Write and edit product titles, descriptions, tags, categories, and alt-text with SEO best practices Coordinate with design and production teams for product information, images, and pricing Update stock status, new arrivals, and collections regularly Digital Marketing: Assist in planning and executing paid campaigns on Meta, Google, and other platforms Schedule and manage email marketing (e.g., via Klaviyo or Mailchimp) Contribute to content creation: social media posts, product highlights, landing pages Monitor website analytics, traffic sources, and campaign KPIs Collaborate with internal teams to optimize site UX, CTAs, and landing pages for better conversion Required Skills & Qualifications: 2–4 years of experience in e-commerce or digital marketing roles Proficiency with Shopify or similar CMS platforms Hands-on experience with Meta Ads Manager or Google Ads is a plus Good written English and attention to detail (for product content and ad copy) Knowledge of SEO basics and Google Analytics Comfortable using Excel/Google Sheets and Canva (or similar tools) Show more Show less

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