Digital Marketing Executive

Position: Digital Marketing Executive
Industry: Hotel & Hospitality
Location: Noida, UP
Experience: 2 – 4 years

Key Responsibilities

• Online Campaign Management
• Plan, create, and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, etc.
• Drive online bookings and enhance brand visibility.
• SEO & SEM
• Optimize hotel websites and landing pages for higher rankings and visibility.
• Manage paid ad campaigns to maximize ROI.
• Social Media Management
• Develop engaging content for offers, events, and brand storytelling.
• Handle comments, inquiries, and reviews in a timely manner.
• Content Creation & Branding
• Create blogs, videos, reels, and photos showcasing hotel facilities and experiences.
• Maintain consistent brand messaging across platforms.
• Email & WhatsApp Marketing
• Execute email campaigns for promotions, events, and loyalty programs.
• Use WhatsApp Business for customer engagement and confirmations.
• Website & Booking Portals
• Update hotel websites with offers, events, and seasonal packages.
• Manage listings on OTAs (Booking.com, Expedia, MakeMyTrip, etc.).
• Analytics & Reporting
• Track campaign performance via Google Analytics and Meta Business Suite.
• Share monthly reports with actionable insights.
• Reputation Management
• Monitor and respond to guest reviews on TripAdvisor, Google, and OTAs.
• Ensure strategies for high ratings and positive feedback.
• Collaboration
• Work with the Sales & Events team to support bookings, weddings, and corporate events.
• Industry Awareness
• Stay updated with latest digital marketing tools, hospitality trends, and competitor activities.

Qualifications & Skills

• Bachelor’s degree in Marketing, Hospitality, or related field.
• 2+ years of experience in digital marketing (hospitality preferred).
• Strong knowledge of SEO, SEM, Google Analytics, Meta Ads, and OTA portals.
• Creative content development skills (social media, video, blogs, reels).
• Excellent communication and customer engagement skills.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person