Digital Marketing Executive – 2 to 4 Years Experience

Experience Required

●    2-4 years of experience in digital marketing, with a primary focus on SEO.

Key Responsibilities

SEO Optimization:

○    Drive website to top rankings on Google and Bing for high-impact, relevant keywords.

○    Conduct keyword research, on-page and off-page optimization, and technical SEO audits.

○    Monitor, track, and report on SEO metrics, making data-driven recommendations to further improve rankings and organic traffic.

Content Strategy:

○    Develop and implement content strategies to improve website visibility and authority.

○    Implement content marketing strategies involving blog, web, and landing page optimization.

Website Traffic Growth:

○    Analyze website analytics to devise and implement strategies to increase organic traffic and reduce bounce rates.

○    Identify and fix technical issues affecting site performance and discoverability.

Social Media Engagement:

○    Propose and execute creative social media post ideas to engage and grow target audience.

Email Marketing:

○    Assist in planning and executing basic email marketing campaigns to nurture leads and retain users.

AI-Powered Marketing Tools:

○    Utilize and experiment with AI-driven marketing and sales tools to streamline operations, automate repetitive tasks, and generate insights for campaign optimization.

Required Skills

●    Proven results in improving website SEO rankings and organic traffic.

●    Hands-on experience with SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console).

●    Solid understanding of Google and Bing search algorithms and ranking factors.

●    Competence in Google Analytics and other website analytics tools.

●    Basic knowledge of email marketing platforms.

●    Awareness and practical exposure to AI-powered marketing tools

●    Proactive and creative thinking for engaging social media content.

●    Good communication and teamwork skills.

●    Ability to prioritize, multitask, and meet tight deadlines.

Qualifications

●    Bachelor’s degree in Marketing, Business, Communications, or relevant field.

●    Certifications in SEO, Google Analytics, or digital marketing are a plus.