Digital Marketing Cum Export Marketing Executive

Export marketing professionals require a diverse set of skills to effectively promote products and services in international markets. Key competencies include:

• Market Development:

• Identify new business opportunities, distributors, and buyers in Worldwide for the company's products.
  
• Conduct market research on demand, pricing, competitors, and consumer preferences in the Worldwide market.
  
• Build and maintain a customer database for Worldwide.
  

• Marketing & Sales Strategy:

• Develop and implement effective export marketing plans tailored for Worldwide.
  
• Participate in virtual/international trade fairs, exhibitions, and B2B meetings targeting Worldwide.
  
• Prepare country-specific marketing material, presentations, and digital campaigns in Chinese/Worldwide (with translator if required).
  

• Client Communication & Relationship Management:

• Coordinate with Chinese/Worldwide customers/distributors via email, phone, and video calls.
  
• Handle customer inquiries, quotations, product samples, and pricing negotiations.
  
• Maintain strong business relationships and provide after-sales support.
  

• Documentation & Compliance:

• Coordinate with logistics and documentation teams for shipments, LC (Letter of Credit), and export documentation.
  
• Ensure compliance with Chinas import regulations, labeling, certifications, and packaging standards.
  
• Liaise with export promotion councils, DGFT, and Chinese authorities (as required).
  

• Reporting & Analysis:

• Track and report monthly sales, market trends, and competitor activities.
  
• Monitor payment schedules and support finance teams in recovering export payments.

• Digital Marketing Proficiency:

• Utilizing online platforms and tools, including social media, SEO, and data analytics, expands reach and drives engagement in global markets.

Website & Landing Pages

• Build professional websites focused on

  products, industry use, and credibility

  .
• Create

  landing pages

  for specific campaigns (e.g. for a product or exhibition).

Search Engine Optimization (SEO)

• Target B2B keywords: e.g., "industrial pigment supplier," "bulk chemical exporter India."
  
• Optimize content, meta tags, and product pages to rank on Google.
  

LinkedIn Marketing

• Connect with decision-makers

  (purchase managers, distributors).
• Share regular posts, videos, and case studies.
  
• Run

  LinkedIn Ads

  targeting specific industries and job titles.

Email Marketing

• Send

  monthly newsletters

  , product updates, certifications, exhibition invites.
• Use tools like

  Mailchimp, Zoho Campaigns, Brevo

  .
• Collect emails via website forms or exhibitions.
  

Google Ads (Pay-Per-Click)

• Run ads for product searches like:
  
• Buy phthalocyanine blue pigment in bulk
  
• Agrochemical exporter from India
  
• Show your ads when companies search for suppliers.
  

B2B Marketplaces & Portals

• Create and manage listings on:
  

• IndiaMART, Alibaba, ExportHub, TradeIndia, Made-in-China

• Use them to get

  organic B2B leads

  .

Content Marketing

• Blogs: Top 5 uses of our pigment in plastic industry”
  
• Videos: Factory tour, process demo, export shipment packing.
  
• Whitepapers & case studies: For building trust.
  

Social Media (Professional)

• Focus on

  LinkedIn, YouTube, Facebook (for industry buyers)

  .
• Post consistently with product updates, team, exhibitions, success stories.
  

WhatsApp & Chat Integration

• Add

  WhatsApp or live chat plugin

  on your website for instant lead capture.
• Automate FAQs or send product brochures instantly.
  

Lead Nurturing & CRM Tools

• Use tools like

  HubSpot, Zoho CRM, Salesforce

  to manage leads.
• Track conversations, follow-ups, and conversion status.