Export marketing professionals require a diverse set of skills to effectively promote products and services in international markets. Key competencies include: Market Development: Identify new business opportunities, distributors, and buyers in Worldwide for the company's products. Conduct market research on demand, pricing, competitors, and consumer preferences in the Worldwide market. Build and maintain a customer database for Worldwide. Marketing & Sales Strategy: Develop and implement effective export marketing plans tailored for Worldwide. Participate in virtual/international trade fairs, exhibitions, and B2B meetings targeting Worldwide. Prepare country-specific marketing material, presentations, and digital campaigns in Chinese/Worldwide (with translator if required). Client Communication & Relationship Management: Coordinate with Chinese/Worldwide customers/distributors via email, phone, and video calls. Handle customer inquiries, quotations, product samples, and pricing negotiations. Maintain strong business relationships and provide after-sales support. Documentation & Compliance: Coordinate with logistics and documentation teams for shipments, LC (Letter of Credit), and export documentation. Ensure compliance with Chinas import regulations, labeling, certifications, and packaging standards. Liaise with export promotion councils, DGFT, and Chinese authorities (as required). Reporting & Analysis: Track and report monthly sales, market trends, and competitor activities. Monitor payment schedules and support finance teams in recovering export payments. Digital Marketing Proficiency: Utilizing online platforms and tools, including social media, SEO, and data analytics, expands reach and drives engagement in global markets. 1. Website & Landing Pages Build professional websites focused on products, industry use, and credibility . Create landing pages for specific campaigns (e.g. for a product or exhibition). 2. Search Engine Optimization (SEO) Target B2B keywords: e.g., "industrial pigment supplier," "bulk chemical exporter India." Optimize content, meta tags, and product pages to rank on Google. 3. LinkedIn Marketing Connect with decision-makers (purchase managers, distributors). Share regular posts, videos, and case studies. Run LinkedIn Ads targeting specific industries and job titles. 4. Email Marketing Send monthly newsletters , product updates, certifications, exhibition invites. Use tools like Mailchimp, Zoho Campaigns, Brevo . Collect emails via website forms or exhibitions. 5. Google Ads (Pay-Per-Click) Run ads for product searches like: Buy phthalocyanine blue pigment in bulk Agrochemical exporter from India Show your ads when companies search for suppliers. 6. B2B Marketplaces & Portals Create and manage listings on: IndiaMART, Alibaba, ExportHub, TradeIndia, Made-in-China Use them to get organic B2B leads . 7. Content Marketing Blogs: Top 5 uses of our pigment in plastic industry” Videos: Factory tour, process demo, export shipment packing. Whitepapers & case studies: For building trust. 8. Social Media (Professional) Focus on LinkedIn, YouTube, Facebook (for industry buyers) . Post consistently with product updates, team, exhibitions, success stories. 9. WhatsApp & Chat Integration Add WhatsApp or live chat plugin on your website for instant lead capture. Automate FAQs or send product brochures instantly. 10. Lead Nurturing & CRM Tools Use tools like HubSpot, Zoho CRM, Salesforce to manage leads. Track conversations, follow-ups, and conversion status.
Responsibilities: Accounting: Financial Transactions: Record Keeping: Reconciliations: GST and TDS: Reporting: Export Documentation: Document Preparation: Compliance: Coordination: Tracking: Communication: Record Keeping: