Digital Marketing Consultant – Part-Time / Freelance

Job Title:

Digital Marketing Consultant – Part-Time / Freelance

Organization:

Amrit Academy – A division of PFC Solutions LLP
(Franchisee Partner of Henry Harvin, India’s No.1 Upskill EdTech Platform)

Location:

Remote / Hybrid (with occasional coordination at Cuttack office)

Time Commitment:

8–10 hours per week (Flexible hours; must be available for weekly reviews). (Hire for 1 month and based on performance it shall be contract for 12 months.

Key Responsibilities:

• Meta Ad Campaign Setup & Optimization
• Create, run, and monitor paid campaigns on Facebook and Instagram via Meta Business Suite
• Define and manage audience segmentation (by location, age, course interest, etc.)
• Build and experiment with Lookalike Audiences and Custom Audiences
• Setup and optimize Retargeting Campaigns for maximum lead capture
• Performance Tracking & Reporting
• Monitor and improve Cost-Per-Lead (CPL) and Click-Through Rate (CTR)
• Provide weekly performance reports with recommendations
• Track conversion journey from ad click ➝ inquiry ➝ demo ➝ enrollment
• Creative Support & CTA Optimization
• Guide team on effective ad creatives (image/video formats, hashtags, CTA buttons)
• Ensure every campaign includes sharp, action-oriented CTA (WhatsApp Click, Call Now, Demo Signup, etc.)
• Coordination & Knowledge Transfer
• Train in-house team (engineer or counselor) to handle day-to-day campaign updates
• Coordinate with academic and marketing teams for course-specific promotions

Required Skills & Experience:

• Proven experience in running Meta Ads (FB/Insta) with budget control
• Strong understanding of lead gen metrics: CPL, CTR, CPM, ROI
• Familiarity with Odisha/Cuttack student market or willingness to study it quickly
• Ability to work independently with weekly goals
• Knowledge of Canva/Basic design tools (preferred, not mandatory)
• Bonus: Experience in education sector, coaching centers, or e-learning

KPIs (What Success Looks Like):

• Minimum 30–50 targeted leads/week at acceptable CPL
• CTR above 2.5%, bounce rate below 40%
• Clear reporting of audience response per course and campaign
• Implementation of 3–4 campaign types per month (Course-specific, Demo Class, Testimonial, Location Targeted)

Compensation:

• Monthly retainer ₹8,000–₹15,000 (based on skillset and commitment)
• Plus performance-based bonuses on CPL/Enrollment outcomes
• Freelancers welcome to quote per-campaign fee if preferred

How to Apply:

Send your CV or portfolio of past FB/Insta campaigns to:
pkbhuyan@outlook.com
WhatsApp: 9871007703

Job Types: Part-time, Contractual / Temporary, Freelance
Contract length: 1 month

Pay: ₹9,705.73 - ₹15,000.00 per month

Expected hours: 10 per week

Schedule:

• Monday to Friday
• Weekend availability

Work Location: In person

Application Deadline: 10/07/2025
Expected Start Date: 21/07/2025