digital marketing

Job Title: Digital Marketing Executive
Company: Career Naksha
Job Type: Full-Time

About Career Naksha:

Career Naksha is a career counseling and mentorship platform that empowers students and professionals to make informed career decisions. We offer psychometric assessments, one-on-one counseling, and personalized career roadmaps to help individuals achieve their goals.

Role Overview:

We are seeking a results-driven Digital Marketing Executive to join our growing team. You will be responsible for planning, executing, and optimizing online marketing efforts across various channels to boost brand awareness, engagement, and conversions.

Key Responsibilities:

• Plan and execute all digital marketing campaigns including SEO/SEM, email, social media, and display advertising.
• Develop engaging content for social media platforms like Instagram, LinkedIn, Facebook, and YouTube.
• Manage and optimize Google Ads, Meta Ads, and other paid campaigns.
• Monitor website traffic and performance via Google Analytics and make data-driven recommendations.
• Perform keyword research and implement SEO best practices on-page and off-page.
• Collaborate with the design and content teams to create landing pages and marketing assets.
• Manage email marketing campaigns (Mailchimp, Zoho, or similar tools).
• Track and report performance metrics (ROI and KPIs) of all digital marketing campaigns.
• Stay updated with industry trends and emerging digital marketing technologies.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (1+ year) in digital marketing roles.
• Hands-on experience with SEO/SEM, Google Ads, Facebook Ads, and analytics tools.
• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and in a team.
• Creative thinking and problem-solving skills.

Preferred Skills:

• Graphic design skills (Canva, Adobe tools).
• Video editing and Reels creation.
• Experience with CRM and email marketing tools.
• Basic HTML/CSS knowledge is a plus.

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹28,000.00 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift
• Morning shift

Work Location: In person