Digital Marketing Campaign Manager

As a candidate for this role, you should possess a degree in marketing or a related field. Additionally, you should have proven working experience in digital marketing, demonstrating your ability to lead and manage SEO/SEM, marketing databases, email, social media, and display advertising campaigns. Your creativity will be a valuable asset as you identify target audiences and create engaging digital campaigns that inform and motivate. Experience in optimizing landing pages and user funnels, as well as conducting A/B and multivariate experiments, is essential. You should have a solid understanding of website analytics tools such as Google Analytics, Net Insight, Omniture, and Web Trends. Familiarity with ad serving tools like DART and Atlas, as well as setting up and optimizing Google AdWords campaigns, will be beneficial. A working knowledge of HTML, CSS, and JavaScript development and constraints is required for this role. Strong analytical skills and a data-driven mindset are crucial as you analyze campaign performance and make data-driven decisions. Staying up-to-date with the latest trends and best practices in online marketing and measurement is also important to excel in this position.,