Digital Marketing & Brand Manager

Location: kazhakuttam, Trivandrum(On-site)

About the Role:

Travancore Tales Video Agencyis seeking a Digital Marketing Manager to Plan , manage Branding and Marketing campaigns for various B2B/ B2C brands , across Meta (Linkedin, Facebook & Instagram) and Google platforms (YouTube, Google Display Network, etc.). The role involves end-to-end campaign execution, performance monitoring, optimization, and reporting.

Key Responsibilities

1. Brand Building & Creative Strategy

• Develop brand identity, content pillars, and tone of voice.
• Create and execute high-impact content calendars for social media and e-commerce.
• Conceptualize and lead photo/video shoots, ensuring content is platform-optimized.
• Track social media KPIs (reach, engagement, follower growth) and optimize for performance.

2. Social Media Growth & Engagement

• Devise strategies to grow followers, reach, and engagement across Instagram, Facebook, LinkedIn, and YouTube.
• Stay ahead of trends and implement viral content ideas (especially for reels & short-form video).
• Influencer Marketing and UGC strategy

3. Performance Marketing

• Plan, launch, and optimize Meta Ads and Google Ads campaigns.
• Set up tracking via Meta Pixel, GA4, GTM, and Merchant Center.

4. Creative Campaigns & Brand Activation

• Plan and execute innovative campaigns like festival launches, influencer marketing collaborations,
• Identify growth hacks and low-cost marketing opportunities to improve ROI.
• SEO & Content: Conduct keyword research, oversee on-page & off-page SEO, and collaborate on content planning.
• Email & CRM Marketing: Set up and automate flows on Klaviyo/Mailchimp/Zoho. Focus on engagement and retention.
• Analytics & Reporting: Monitor key metrics on GA4, GTM, Looker Studio. Deliver clear performance reports.
• Conversion Optimization: Optimize landing pages and customer journeys through A/B testing and funnel audits.
• Client Relationship Management: Act as the lead point of contact for assigned clients, ensuring timely and successful delivery of digital solutions according to their goals.

Key Requirements:

• 2 years’ hands-on experience in digital campaigns & content strategy
• Proficiency in Meta Ads Manager & Google Ads (YouTube & Display).
• Strong analytical skills with Excel/Google Sheets.
• Excellent communication & time management skills.
• Experience with branding and upper-funnel campaigns preferred.

Job Type: Full-time

Pay: Up to ₹30,000.00 per month

Application Question(s):

• What is your expected monthly salary (in INR)?

• How many years of hands-on experience do you have in running Meta Ads & Google Ads campaigns?

• Are you comfortable working from the coworking space in kazhakuttam?

Work Location: In person