Digital marketing associate

Location: Madurai, Tamil Nadu (On-site)Experience: 1 to 3 yearsSalary: 1.5 to 2.2 LPA Company: VIBI Software Solutions Company DescriptionVibi Software Solutions is a startup passionate about creating innovative software solutions that transform businesses. With a focus on agility and adaptability, we deliver tailored, scalable, and cost-effective products to help our clients thrive in the digital age. Our team of experienced developers and industry experts collaborate to meet the changing needs of our clients. Role DescriptionThis is a full-time, on-site role for a Digital Marketing Associate located in Madurai. The Digital Marketing Associate will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication tasks to drive growth and improve customer engagement on a day-to-day basis. Qualifications Social Media Marketing and Communication skillsSearch Engine Optimisation (SEO) ceritificationDigital Marketing, Ad campaigns and Online Marketing skillsExperience with Web AnalyticsStrong written and verbal communication skillsAbility to work collaboratively in a team environmentBachelor's degree in Marketing, Business, or related field Key responsibilities Plan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, and other platforms.Conduct keyword research, on-page SEO, and off-page SEO to improve organic search rankings.Manage and optimize website content for SEO and user engagement.Monitor and analyze campaign performance using tools like Google Analytics, Search Console, and SEMrush.Create and manage social media strategies to build brand awareness and engagement.Collaborate with the design and development teams to ensure consistent branding and user experience.Write and edit SEO-friendly content for blogs, landing pages, and marketing materials.Stay updated with the latest trends and best practices in SEO and digital marketing.