Digital Marketing Associate

As a Social Media Marketing Manager in our company, your role will involve managing social media marketing campaigns and handling day-to-day activities. You will be responsible for developing and implementing integrated digital strategies to achieve business goals. Your key responsibilities will include: - Creating, curating, and managing engaging content across written, visual, and audio formats and platforms - Monitoring, listening, and responding to users in a social manner while cultivating leads and driving sales - Conducting search marketing efforts including keyword research, SEO (on-page and off-page), and paid advertising across Google Ads and social media - Writing compelling ad copy, designing engaging creatives, and optimizing campaigns for better performance - Analyzing and tracking key metrics such as customer lifetime value, acquisition cost, and retention cost to improve ROI - Designing and managing visual content for social media, ads, landing pages, blogs, and email campaigns while ensuring emotional appeal and social connection - Developing and expanding community and influencer outreach programs to enhance brand visibility - Creating and managing a daily content calendar including posts like reels, stories, images, videos, ads, and written content - Creating and managing an online review funnel while monitoring and responding to reviews to build brand reputation - Identifying opportunities for cross-promotion and digital advocacy to strengthen brand presence - Staying updated with trends in tools, algorithms, platforms, and design to keep digital strategies effective and innovative - Analyzing campaign performance using cost-per-click and other data insights and translating findings into actionable strategy improvements - Evaluating campaigns and translating qualitative data into recommendations for refining social media, content marketing, SEO, and advertising efforts - Preparing reports highlighting campaign performance, effectiveness, and recommendations for future optimization - Monitoring and addressing user-generated content that may pose risks or opportunities for the brand - Collaborating and communicating with sales, creative, and client service teams to ensure alignment on content, messaging, and campaign objectives About Company: We love creating synergies in children's overall grooming. With our expertise and prowess, we continuously strive to deliver an excellent service that guarantees an unparalleled experience to an array of fashion enthusiasts.,